Digital Marketing Domain Delivery Lead

Primary skills Writeup with exact no. of experince: Experience in Life Sciences or Pharma Domain I AI/ML and Generative AI use cases in digital marketing | Copado | Martech I Veeva CRM | AWS Cloud | Salesforce Marketing Cloud | Salesforce CRM | Omnichannel Marketing | Marketing Automation | AI | Data & Analytics | Delivery Leadership | Vendor Management | Journey Builder | Email Studio | Automation Studio | Contact Builder

1. 12+ years of overall IT experience, with 8+ years in Digital Marketing/MarTech solution delivery, leading enterprise-scale transformation programs.
2. 5+ years of experience designing and delivering Salesforce Marketing Cloud (SFMC) solutions, including Journey Builder, Email Studio, Automation Studio, Contact Builder, and customer journey orchestration.
3. 5+ years of experience leading business-facing engagements, solution architecture, stakeholder management, delivery governance, and Agile program delivery.
4. 5+ years of experience integrating SFMC with Salesforce CRM and enterprise applications using APIs, data integration, and marketing automation best practices.
5. 3+ years of experience driving AI/GenAI-enabled marketing capabilities, data-driven customer engagement, and omnichannel marketing strategy.
6. Experience in Life Sciences/Pharma Commercial platforms (Veeva CRM) and AWS is preferred.

This role is essential to strengthen Digital Marketing team overall process and domain expertise
• Own the delivery strategy and governance for Salesforce Marketing Cloud initiatives.
• Partner with Commercial, Marketing, CRM, Digital, Product, and IT leadership to prioritize business capabilities.
• Lead solution design for customer journeys, campaign orchestration, personalization, and omnichannel engagement.
• Provide architectural guidance across SFMC, Salesforce CRM, Veeva (preferred), and enterprise integrations.
• Drive delivery governance including release planning, testing strategy, RACI, and operational readiness.
• Oversee platform architecture, data quality, customer segmentation, and campaign analytics.
• Review solution designs involving Journey Builder, Automation Studio, Contact Builder, Email Studio, and CRM integrations.
• Drive adoption of AI capabilities including campaign optimization, intelligent segmentation, automated content recommendations, and marketing insights.
• Lead vendor governance and executive stakeholder communication.
• Establish delivery KPIs and continuously improve platform reliability and business value realization.