Salesforce Marketing Cloud Administrator

Position Overview

We are seeking a Salesforce Marketing Cloud Administrator to support the administration, optimization, and ongoing enhancement of Salesforce CRM and Marketing Cloud platforms. This individual will play a key role in maintaining system functionality, supporting end users, implementing marketing automation solutions, and ensuring high-quality data management. The ideal candidate will combine strong technical expertise with excellent communication skills to support business operations and digital marketing initiatives.

Responsibilities

• Administer and maintain Salesforce CRM and Marketing Cloud to ensure reliable performance, security, and system efficiency.
• Evaluate business processes and recommend improvements that enhance workflows, reporting capabilities, and overall platform effectiveness.
• Partner with business stakeholders to gather requirements and translate operational needs into scalable technical solutions.
• Configure and manage automated marketing campaigns using Journey Builder, Automation Studio, Email Studio, and related Marketing Cloud applications.
• Support the planning and execution of email marketing campaigns while ensuring adherence to best practices and quality standards.
• Develop audience segmentation and targeted marketing lists to improve campaign performance and customer engagement.
• Collaborate with internal teams to implement marketing automation strategies that streamline communications and reduce manual effort.
• Create, maintain, and optimize user accounts, security roles, permissions, and sharing settings within Salesforce.
• Monitor system performance, troubleshoot issues, and provide timely resolution to end-user questions and requests.
• Deliver training sessions for new and existing users on Salesforce CRM and Marketing Cloud functionality.
• Create and maintain user guides, process documentation, and training materials to support system adoption.
• Identify knowledge gaps and recommend training initiatives that improve user proficiency and platform utilization.
• Assist users with campaign setup, email deployment, automation processes, and reporting requirements.
• Generate reports and dashboards to measure campaign effectiveness and provide actionable insights.
• Perform routine data maintenance, including imports, deduplication, validation, and quality assurance activities to maintain data accuracy.
• Develop and execute queries to monitor data integrity and identify inconsistencies or opportunities for improvement.
• Audit system activity, email deployments, and data uploads to ensure compliance with established standards.
• Participate in testing new Salesforce and Marketing Cloud releases, enhancements, and integrated applications while documenting results and recommending improvements.
• Support system upgrades, data cleanup projects, and additional platform enhancement initiatives as assigned.

Qualifications

• Bachelor''s degree in Business, Marketing, Computer Science, Information Systems, or a related field.
• 3–5 years of experience administering Salesforce CRM and/or Salesforce Marketing Cloud.
• Experience designing and executing automated marketing campaigns within Marketing Cloud.
• Salesforce Administrator Certification preferred.
• Salesforce Marketing Cloud Administrator Certification preferred.
• Strong understanding of marketing automation, email marketing best practices, and customer segmentation.
• Experience with reporting, dashboards, and marketing analytics.
• Knowledge of data management, data quality practices, and CRM administration.
• Ability to troubleshoot technical issues and communicate solutions effectively with both technical and non-technical users.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written, verbal, and interpersonal communication skills.
• Experience collaborating with cross-functional teams to support business and marketing objectives.