About Us:
Established in 1997, PruTech is committed to innovative problem-solving, solution creation, and fostering strong client partnerships. Serving a diverse array of industries, from government to finance, retail, and manufacturing, PruTech operates from strategic locations including New York City, Washington DC, North Carolina, and boasts a nearshore office in Mexico City and multiple offshore offices in India.
With over two decades of experience in Information Technology and system integration, PruTech offers a comprehensive suite of services to meet evolving technological needs:
- Project-based system integration
- Custom software solutions
- Package implementations
- Consulting and advisory services
- Big data and analytics
- Nearshore and offshore services
At PruTech, we are dedicated to shaping the future of technology and driving success for our clients through innovative solutions and strategic partnerships.
Sr. Salesforce Marketing Cloud Developer
Job Description
Key Responsibilities
- Collaborate with stakeholders to understand marketing objectives and develop strategies to achieve them using Salesforce Marketing Cloud.
- Create engaging content for email marketing, social media, and other digital channels within Marketing Cloud.
- Design, build, and manage marketing automation workflows, customer journeys, and multi-channel campaigns in Salesforce Marketing Cloud.
- Develop and maintain data integrations between Salesforce Marketing Cloud and other systems using Data Sync, Data Cloud, or other ETL tools.
- Utilize scripting languages such as AMPscript and SQL for customization and personalization of marketing communications.
- Monitor campaign performance metrics and analyze data to optimize targeting, segmentation, and campaign effectiveness.
- Provide technical expertise and support to marketing teams for campaign execution, troubleshooting, and optimization.
- Collaborate with cross-functional teams and clients.
Required Qualifications
- Bachelor’s degree in computer science, Marketing, Business, or related field.
- 15 + years of IT experience and at least 10 years of experience working as a Salesforce Marketing Cloud Developer or similar role.
- Strong content creation skills with experience in developing engaging marketing content across various digital channels.
- Proficiency in marketing automation principles and best practices, with hands-on experience in building and managing workflows and customer journeys.
- Experience in developing and managing multi-channel marketing campaigns within Salesforce Marketing Cloud.
- Demonstrated ability to design and implement data integrations between Salesforce Marketing Cloud and other systems using Data Sync, Data Cloud, or other ETL
tools. - Knowledge of scripting languages such as AMPscript and SQL for customization and personalization of marketing communications.
- Excellent communication, collaboration, and problem-solving skills.
- Data Cloud experience is highly desirable.
- Familiarity with developing on other cloud platforms, such as Microsoft Azure or Amazon Web Services.
Certification
- Salesforce Marketing Cloud Consultant
- Salesforce Marketing Cloud Administrator
- Salesforce Certified Platform Developer II
PruTech abides by the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
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