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MARTECH
MARKETING TECHNOLOGY

Summary

Senior Martech Product Manager
Location: 100% Remote
Duration: 6 months plus
Pay rate: $70/HR W2 (negotiable)

Description:
The Senior Martech Product Manager partners with Marketing, Digital, Personalization, Analytics, UX, and Technology teams to define and deliver the roadmap for client’s Marketing Content Management System (CMS). This role is responsible for the strategy, planning, prioritization, and execution of platform capabilities that enable marketers to efficiently create, manage, personalize, and publish marketing content and landing pages across digital ecosystem.
The Senior Martech Product Manager serves as the product owner for Marketing CMS platform, balancing business priorities, user experience, technical modernization, and operational excellence while collaborating with engineering teams to deliver scalable solutions.

The position responsibilities outlined below are not all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

• Define and drive the product vision, roadmap, and strategy for Hyatt''s Marketing CMS platform.
• Partner with Marketing, Digital, Content Operations, Personalization, CRM, Creative, and Technology teams to understand business objectives and translate them into scalable platform capabilities.
• Own and prioritize the product backlog, ensuring alignment with business value, technical dependencies, and strategic priorities.
• Lead product discovery activities including stakeholder interviews, user research, workflow analysis, and feature prioritization.

Required Skills:
• Strong communication skills with business and technical audiences.
• Experience as a Product Manager supporting enterprise marketing technology, CMS, or digital experience platforms.
• Proven ability to define product vision, prioritize roadmaps, and deliver enterprise software products.
• Experience managing Agile product backlogs, user stories, and acceptance criteria.
• Strong understanding of CMS platforms, personalization, digital marketing, and customer experience technologies.
• Experience working with Engineering, UX, Marketing, Analytics, and Architecture teams.
• Ability to make data-driven prioritization decisions.
• Strong stakeholder management and organizational skills.
Preferred skills:
• Experience with Adobe Experience Manager, Contentful, Sitecore, Optimizely, or similar CMS platforms.
• Experience with CDPs, DAM, CRM, personalization, or marketing automation platforms.
• Familiarity with API integrations and headless CMS architecture.
• Experience with SEO, accessibility, and content governance.
• Hospitality, travel, loyalty, e-commerce, or customer experience background.

Education:
Bachelor''s degree in Business, Marketing, Information Systems, Analytics, or a related field preferred; equivalent practical experience considered.

Please apply with your interest. You may also reach out to me at

Thank you,
Ashu

We provide a comprehensive package which includes.
Benefits

Medical for full time employees
Dental, and Vision Insurance
Life Insurance, Short-Term Disability, Long-Term Disability, etc.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 91140885
Position Id: 26-00396
Posted 4 hours ago

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