Job Description -
PV W2
Job Title: Business System Analyst
Location: Denver or Austin Markets Occasionally meetings
Duration: 12 months
MOI: Skype
Candidates must be local to Denver or Austin Markets
Must be verified LinkedIn with their recent clients.
Requirement
Primary Focus Manager level: Tagging, Data Requirements, User Stories, Measurement, Reporting, and Delivery Readiness for site rebuild efforts.
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Key Responsibilities
Requirements & Business Analysis
Partner with business stakeholders, site owners, product teams, architects, developers, analytics SMEs, and platform owners to define, document, and manage business and system requirements.
Translate business objectives, measurement needs, and reporting requirements into actionable epics, features, user stories, and acceptance criteria.
Facilitate requirements gathering workshops and working sessions across multiple disciplines.
Identify dependencies, risks, assumptions, gaps, and impacts across workstreams.
Maintain requirements traceability from business objectives through implementation and reporting.
Tagging, Data & Measurement
Lead documentation and coordination of analytics, tagging, and data layer requirements across Moonshot initiatives.
Partner with Analytics, MarTech, Tealium, Adobe Analytics, development teams, and other stakeholders to define tracking strategies and implementation requirements.
Support creation and maintenance of tagging specifications, tracking matrices, data dictionaries, measurement plans, and governance documentation.
Ensure business goals, conversion metrics, client journeys, and reporting needs are represented in technical requirements.
Validate tracking requirements are incorporated into development plans, testing activities, and production readiness reviews.
Help establish scalable processes for performance measurement, reporting, and end-to-end traceability.
Delivery Support
Work closely with Delivery Leads, Product Managers, Technical PMs, Scrum Teams, and Engineering partners throughout the development lifecycle.
Support backlog refinement, prioritization, sprint planning, and requirements clarification activities.
Collaborate with QA and UAT teams to ensure requirements are testable and measurable.
Assist with defect triage, issue resolution, and change management activities.
Support release readiness and implementation planning.
Stakeholder Management
Serve as a liaison between Marketing, Content, Product, Technology, Analytics, Compliance, and other experts.
Facilitate discussions to align business objectives, technical feasibility, and measurement requirements.
Communicate project status, requirement changes, risks, dependencies, and recommendations to leadership and working teams.
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Required Qualifications
5+ years of Business Systems Analysis, Product Analysis, Digital Product Delivery, or related experience.
Demonstrated experience writing:
o Business Requirements Documents
o Functional Requirements
o User Stories
o Acceptance Criteria
o Process Flows
o Data Requirements
o Use Cases
Experience supporting Agile and/or SAFe delivery environments.
Strong analytical and problem-solving capabilities.
Excellent facilitation and stakeholder management skills.
Ability to manage multiple initiatives simultaneously in a fast-paced environment.
Strong verbal, written, and presentation communication skills.
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Required Experience
Experience supporting website, digital marketing, MarTech, CMS, or customer experience platforms.
Experience with tagging and measurement technologies such as:
o Adobe Analytics
o Tealium
o Google Analytics
o Data Layer frameworks
o Tag Management Systems
o Client-side and Server-side approaches
Knowledge of digital performance measurement, attribution, conversion tracking, and reporting.
Experience partnering with developers, architects, QA teams, and analytics teams on implementation initiatives.
Familiarity with content platforms, metadata, taxonomy, governance, and digital asset management concepts.
Experience with:
o Jira
o Azure DevOps
o Confluence
o Miro
o Figma
o Excel
Understanding of API integrations, data flows, and system interactions.
________________________________________ Success in this role:
Drive clear, complete, and actionable requirements for tagging, reporting, and measurement capabilities.
Ensure user stories and acceptance criteria are development-ready.
Improve traceability between business objectives, implementation, and reporting outcomes.
Reduce ambiguity and rework through strong requirements management.
Establish consistent documentation and governance practices for tracking and reporting.
Enable accurate performance measurement across Moonshot experiences, journeys, and conversion opportunities.
Help Moonshot teams deliver business-ready capabilities on schedule with clear visibility into outcomes and performance.
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Reporting Structure
Embedded within the MarTech Planning & Enablement Team
Aligned to the Delivery Track
Partners closely with:
o Marketing Site Owners
o Product Managers
o Delivery Leads
o Analytics & Data SMEs
o MarTech Teams
o Architects & Developers
o Experience Design Teams
o Compliance Partners
o Content & Platform Teams
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