RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Manager II to join their team. This role reports to the Staff Lifecycle Marketing Manager. The position is Remote or in Mountain View, San Francisco, Los Angeles, San Diego, CA.
Summary:
The QuickBooks Ecosystem Lifecycle Marketing Team is looking for an experienced Marketer to help develop best-in-class marketing campaigns that drive adoption and active use of our QuickBooks business. Using customer data, insights, and marketing automation tools, this position will be responsible for creating and executing campaigns that engage, retain and delight our Small Business customers throughout their lifecycle.
Job Responsibilities:
* Work closely with product marketing, go-to-market teams, analytics, and finance to critically evaluate and size impact of addressing business problems with segments, audiences and cohorts and the potential impact of various strategies
* Craft and implement advanced lifecycle strategies, across various channels like email, SMS, push notifications, in-product, and landing pages, using segmentation techniques such as cohort age, behavioral scoring, product engagement, and AI/ML-informed intent signals
* Apply data-driven insights and predictive models to enhance customer experience and maximize customer retention
* Drive attach, upgrade, retention and trial conversion strategies, including platform adoption, annual pricing discounts, optimization of upgrade and downgrade flows, and enhancement of trial conversion tactics
* Implement gamification best practices to boost product adoption, develop habit loops, and increase engagement across different lifecycle stages
* Build detailed program schedules - from project kick off, campaign development, Q/A, legal review, to deployment and results tracking
REQUIREMENTS:
* To be considered for this position, candidates must have experience in a similar role, or they must possess significant knowledge, experience, and abilities to successfully perform the responsibilities listed
* Relevant education and/or training will be considered a plus
The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: kforcecx
- Position Id: ITWQG2183997
- Posted 6 hours ago
Never miss an opportunity! Create an alert based on the job you applied for.