Forward Deployed Engineer (FDE) - Healthcare MarTech
The Forward Deployed Engineer is a business-facing, hands-on product and engineering role. The FDE works directly with healthcare marketing stakeholders to understand operational needs, shape practical solutions and create working evidence quickly.
The role combines healthcare marketing knowledge, product and solution design, agentic engineering and enterprise technology leadership. The FDE partners with architecture, data, Adobe, security and delivery teams to move validated prototypes toward safe, scalable production use.
Primary Responsibilities: Healthcare Marketing Partnership
- Work directly with marketing and marketing-operations stakeholders to understand goals, current workflows, delays and decision points.
- Apply healthcare payer, member and consumer context to campaign, audience, journey, offer, content and measurement decisions.
- Account for privacy, consent, communication preferences, contact policies, approvals and human accountability.
Product & Solution Design
- Convert ambiguous business needs into a clear user problem, measurable outcome, constraints and priorities.
- Design the customer journey, process, roles, handoffs, decisions, system touchpoints and feedback loop together.
- Compare native platform capability, deterministic automation, agentic components and custom services using value, risk, cost and scale.
- Build thin working prototypes, test with users and recommend whether to scale, change or stop.
Agentic Solution Engineering
- Use ChatGPT or Claude effectively for discovery, analysis, design, coding, debugging, testing and correction - not only content generation.
- Build working agentic solutions using an API or SDK, structured outputs and at least one tool or enterprise interface.
- Apply appropriate patterns for context, retrieval, function calling, MCP-style integration, state, memory and error handling.
- Define evaluation, guardrails, human approval, traceability, fallback, monitoring, latency and usage-cost controls.
Enterprise Engineering & Scale
- Develop and review working software in a modern language such as Python, TypeScript, Java or C#.
- Design APIs, authentication, schemas, data pipelines, batch and event-driven integrations with clear data-quality controls.
- Address identity, security, reliability, performance, scalability, cost, supportability and operational ownership.
- Guide deployment, DevSecOps, observability, support and prototype-to-production decisions.
Collaboration & Knowledge Transfer
- Facilitate design reviews, communicate trade-offs and influence business and technical ways of working.
- Mentor engineers and work effectively with enterprise architects and platform specialists without replacing their accountabilities.
- Document solution components, decisions, integrations, controls and the production transition path.
Success Measures: - Shorter time from business need to validated solution evidence, measured against an agreed baseline.
- Working prototypes meet defined functional, quality, safety and user-acceptance criteria.
- Solutions have a clear production path, operational ownership, controlled usage cost and stakeholder adoption.
Required Qualifications: - Demonstrated healthcare payer, member or consumer marketing experience, including campaign lifecycle, audiences, journeys, communication controls and measurement.
- Experience partnering directly with business stakeholders, framing ambiguous problems and shaping journey, process, operating-model and solution trade-offs.
- Evidence of rapid prototyping, user testing and outcome-based roadmap decisions.
- Proficient use of ChatGPT or Claude as a builder, with clear methods for context management, verification and correction.
- Hands-on experience coding an agentic solution using tools or APIs, retrieval, function calling, MCP-style integration, state and error handling.
- Understanding of evaluation, guardrails, human control, monitoring, fallback and AgentOps practices.
- Hands-on software-development and integration experience across APIs, data, events or batch patterns.
- Ability to understand enterprise architecture and non-functional requirements, mentor engineers and influence production-scale design in a client-facing environment.
Preferred Qualifications: - Adobe MarTech solution literacy across AEP/RTCDP, AJO, CJA, audiences, journeys, publishing and activation channels.
- Relevant certification, structured learning or portfolio evidence, plus deeper experience in Medicare, benefits, claims, retirement, offer management or regulated member communications.
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