Must: MCP, MC Personalization, Marketing Cloud Personalization, Interaction Studio Job Description: Salesforce Marketing Cloud Personalization (Interaction Studio) Design, develop, and implement solutions in Salesforce Marketing Cloud Build and manage multi?channel campaigns using: Email Studio Journey Builder Automation Studio MobileConnect
Mandatory - Implement and manage real?time personalization campaigns using Salesforce Marketing Cloud Personalization (Interaction Studio) Configure user tracking, events, and data models including: Develop and deploy web personalization experiences such as pop?ups, banners, and recommendations Configure and manage Web SDK and sitemap configuration Create dynamic and personalized email content using: Design and optimize data models using Data Extensions Build audience segments and targeting rules Manage triggered and transactional messaging Perform A/B testing and campaign optimization using performance insights Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs Ensure accurate data capture, identity resolution, and customer profile consistency
Salesforce (CRM) - Required Understanding Good understanding of the Salesforce ecosystem and how it integrates with Marketing Cloud Working knowledge of Sales Cloud, including core objects such as Leads, Contacts, Accounts, Opportunities, and Campaigns Experience with Marketing Cloud Connect and CRM-SFMC data synchronization Ability to align marketing journeys with lead management, nurturing, and handoff to sales team Basic understanding of Salesforce data models, roles, profiles, and permissions Nice to have knowledge on - LWC, Apex Trigger, Batch classes, SOQL
Collaboration & Stakeholder Management Engage with customers and business stakeholders to understand requirements Translate business and marketing objectives into scalable Salesforce solutions Work closely with marketing, sales, and technical teams to ensure successful delivery Provide implementation guidance and recommend best practices
Technical Skills Hands?on experience with Salesforce Marketing Cloud Strong experience with Marketing Cloud Personalization (Interaction Studio), Mobile Connect, Email Studio Proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS Experience with data modeling, segmentation, and automation Knowledge of APIs and system integrations Understanding of event?based tracking and personalization concepts
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