Who We Are Baton is Ryder's in-house product development group focused on harnessing emerging technologies to redefine transportation and logistics. With $10B in freight under management, our technology reaches every part of the U.S. economy. We design and ship category-defining software that enables Ryder and its 50,000+ customers-including some of the world's most well-known brands-to plan and execute freight intelligently, efficiently, and cost-effectively. Our work includes everything from