EMC used its EMC World 2012 to unveil dozens of new products and services for data storage, virtualization, and security. All of those fields are particularly important to organizations looking for a way to store massive amounts of data. EMC worked to boost its Atmos Cloud platform, with an eye toward improving the ways organizations can manage enormous data across widely distributed cloud storage environments—the better, obviously, to analyze that data later on for business insights. The Atmos Event Manager offers IT pros a view on overall system performance, along with alerting and aggregated logging at the system, data center and node level. EMC has focused on speeding up node upgrades across globally distributed environments, which in theory will minimize disruptions on the client end. EMC is also giving developers new tools via the Atmos API, including capacity management APIs for quota enablement, as well as the ability to set identifiers for Atmos objects. The new features will roll out in the second half of 2012, according to the company. EMC executives used the announcement to tout the platform’s supposed ability to scale in order to accommodate massive amounts of data flooding into an organization. “One of the major trends we are seeing in the market is that scalable object storage is starting to go mainstream, driving the need for enterprises and service providers to be more agile in the way they integrate it into their existing IT environment,” Simon Robinson, research vice president for 451 Research, wrote in a May 21 statement paired to the release. “Scalable object storage is increasingly being considered as part of the underlying infrastructure,” he added, “as it is often a better fit to manage the demands of scale, performance and access requirements.” EMC’s other recent moves include the acquisition of cloud-storage management provider Syncplicity for an undisclosed sum. Syncplicity will become a wholly owned EMC subsidiary. The purchase could place EMC in direct competition with cloud-storage vendors such as Google and Dropbox.