[youtube http://www.youtube.com/watch?v=rKrZiddRphw&w=560&h=315]
In Stockholm, a group of folks took a similar approach to encouraging people to climb stairs. They installed a working keyboard on a flight of steps at the Odenplan metro station, and soon people all but abandoned the escalator in favor of banging out surreal tunes on their way to the street.[youtube http://www.youtube.com/watch?v=2lXh2n0aPyw&w=560&h=315]
It's part of the Fun Theory, a program by Volkswagen to see if you can change people's behavior by making things fun. So, walking up stairs is more fun when you're stomping on a keyboard. Throwing trash into a trash can is more fun if it sounds like it's falling into a deep pit. Recycling bottles is more fun if the recycling bin is an arcade game. Basically, it's gamification in the real world.