
[caption id="attachment_137241" align="aligncenter" width="1592"]
iMessage Apps[/caption] For all the attention we pay to iOS as a platform friendly to developers, it seems some are losing interest in a key component of it: iMessage. A new study by analytics firm Sensor Tower shows that growth has essentially stalled in the iMessage App Store. In January and February, the number of apps for iMessage grew nine percent. Not bad, but December 2016 alone saw 65 percent growth; between the iMessage App Store’s launch in September 2016 and October 2016, it grew 116 percent. In total, there are just under 5,000 iOS apps available for iMessage. Sounds impressive, but there are 2.2 million iOS apps total. That’s 0.23 percent of iOS apps that have made their way to the iMessage App Store. Games are the most ‘ported’ titles, commanding 25.9 percent of the apps available for iMessage. Entertainment apps are second with 17.4 percent, followed by Utilities at 9.2 percent. It trails off steadily from there, as you can see in the image below. There could be several reasons for this slowdown. It’s possible developers just don’t see much value in iMessage apps; not every app can have its own microclimate to live in. For example: Fantastical, my favorite cross-platform calendar app for macOS and iOS, has stickers but no dedicated scheduler if I want to try to arrange lunch with a friend. We’ve seen this before, too. When iOS first opened up to third-party keyboard apps, the initial uptake was incredible. Since then, things have leveled off in a big way. There are only so many clever features or opportunities users will appreciate. [caption id="attachment_140517" align="aligncenter" width="1360"]
iMessage App Store breakdown[/caption]
iMessage App Redesign[/caption]


Design-First Thinking
In a post on Medium, developer Adam Howell considers the design of Apple’s iMessage App Store as a major detractor. While Apple predictively opens the last iMessage app you used when you actually dive into your app drawer, it can still take up to five or six clicks to send something as simple as a sticker. Loading new apps is also unintuitive. It’s four clicks just to get into the iMessage App Store, where only 0.23 percent of your phone’s apps are, anyway. From there, you’re left to fumble through a familiarly wonky App Store search engine to find what you want. Howell’s proposal is to shield everything behind one menu next to the text field for iMessage. He offers up Digital Touch as a sacrifice for the redesign (and if you’re not sure what Digital Touch is, that’s a good reason to get rid of it), and suggests that the next screen should just open into the app drawer. Those time-saving techniques make iMessage apps more boilerplate and less intrusive, which could spurn more downloads. It doesn’t solve some of the other niggles with the iMessage App Store, though. As Howell points out, many users don’t quite understand what happens to apps after they’re downloaded, and how to place stickers over messages still elude some people. Simply knowing how to perform searches in an iMessage app can be tricky. For developers, it presents a unique set of issues. Sticker packs can be created and submitted in short order, but why put forth any effort if users don’t quite understand how the app works? My favorite funny grammar-shaming app, Grammar Snob, has a slew of one-star reviews because users thought it actually edited the messages others sent. That sort of behavior, by the way, is discouraged. Howell’s own iMessage app, Phoneys, used stickers that looked like regular text bubbles. You’d place it over a message sent by someone else, and it would look like they were paying you a compliment (or calling you names). Phoneys was popular, and Apple forced it out of the iMessage App Store because it considered such behavior trolling. [caption id="attachment_140518" align="aligncenter" width="1950"]