Combining ExactTarget with our existing Marketing Cloud provides synergy, and we will be reducing our total headcount by approximately 200 people globally to reflect this opportunity…We care deeply about our employees and we're providing resources to position them for success in the next step of their careers – whether that's a new position within Salesforce.com or a new opportunity elsewhere.Salesforce.com's Marketing Cloud is a social media marketing suite, which includes tools to publish content, advertise on social media and listen to customers. In July, Salesforce.com completed its acquisition of cloud marketing platform company ExactTarget. Layoffs at Salesforce.com Marketing Cloud appear to be growing like, well, a cumulus cloud. Last October, the company's Marketing Cloud reportedly cut 100 positions worldwide, after it integrated social media marketing platform companies Radian6 and Buddy Media, which it acquired in 2011 and 2012, respectively, according to a Business Insider report. More specifically, the layoffs were a result of shifting resources around to focus on increasing R&D investments, consolidate marketing and transitioning to a distributed model from a hub for some of its work that dealt directly with customers, the company told Business Insider at the time.
Salesforce.com to Lay Off 200 Workers
Salesforce.com is cutting 200 positions worldwide, as it squeezes out redundant operations in its cloud business following its acquisition of ExactTarget, the company announced Thursday. The layoffs come despite Salesforce.com posting strong second quarter results that beat Wall Street's expectations. According to a company statement provided to CBC News, Salesforce.com said: