Skills You'll Need to Break Into Virtual Reality
Apple is building a large “secret team” for a foray into virtual reality, according to the Financial Times. If confirmed, that would mean Apple plans on joining Google, HTC, Facebook, Sony, and Samsung in the virtual-reality space. Each of those companies already has well-developed plans to release a VR headset within the next few years. The potential stakes are huge: last year, consulting and investment firm Digi-Capital estimated the size of the augmented- and virtual-reality market at $150 billion by 2020—what technology company wouldn’t want a big slice of that? Apple has a long history of waiting to see how its competitors perform in a particular space before launching its own product. In that sense, the company is more of a “fast follower” than a pioneering innovator, although its hardware and software features often end up mimicked by rivals. Although the iPhone wasn’t the first smartphone, nor the iPad the first tablet, their polished UX and sleek design helped elevate both devices to blockbuster status. In theory, Apple could do something similar with virtual-reality headsets: wait to see how devices such as Oculus Rift perform on the open market, and release a competitor that takes user needs into account. But it takes time to develop that sort of capability in-house, which is why Apple is presumably ramping up staff now.