
As Apple, Google, and Microsoft make their cases for why developers should bother with their various platforms or services, there are a few common narrative threads. Artificial intelligence (A.I.) and machine learning (ML) are starting to push their way to the foreground at tech events, and the messaging on that front feels similar between these tech firms. A recent survey we conducted shows tech pros are, by and large, still excited about tech events. A few metrics stuck out, though: Only ten percent try to get into big events, and 11 percent say they’ll go to any event they can. To wit, that means only 21 percent of tech pros are actively trying to get to large events; the majority of respondents (39 percent) simply stream sessions and keynotes. Some 26 percent have zero interest in tech events at all.
Part of this malaise might be due to A.I. and ML. It seems each event is attempting to do the same thing with these technologies, albeit in different ways. The Google Cloud Platform and Microsoft Azure are now positioned as delivery methods for A.I. services and features, for example. With Microsoft Build and Google I/O both in our wake, we can draw many parallels between those two shows. Both conferences made strong cases for their own design languages, and progressive web applications as a stopgap for native apps. Cross-platform solutions aren’t discussed at these conferences; you are either encouraged to write for Android or Windows, but rarely both. Apple’s WWDC happens in the first week of June, but we expect it to carry some of the same narrative threads. Siri improvements will be the framework for its A.I. efforts, and we may see more developer tooling around it. Native development takes center stage at WWDC, as Apple continues to shy from progressive web apps as a solution for its platforms. Google and Microsoft may take similar approaches to A.I, ML, and their respective cloud platforms serving them up – but Microsoft is far more aligned with Apple when it comes to data privacy. As ZDNet points out, Google never once mentioned ‘security’ or ‘privacy’ during its keynote address. [caption id="attachment_140436" align="aligncenter" width="2048"]
Google I/O at Shoreline. Plenty of scholarship students in attendance.[/caption]
