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Skills

Skill Priority Resume Check 9+ years Marketing Automation
3+ years Marketo Architecture
Strong Marketo development/configuration
Marketo API integrations
CRM integration
Salesforce / Dynamics
Lead lifecycle managemen
Lead scoring
Marketo campaigns/workflows

Summary

Description:

Role Name:

Marketo Sr Developer

Location:

Charlotte, NC (Hybrid Onsite)

JOB DESCRIPTION:

Job Title: Marketo Sr Developer
Location: Malvern / Charlotte, NC (Onsite)

Role Summary

We are seeking a highly skilled Marketo Sr Developer to design, implement, and manage advanced marketing automation solutions using Adobe Marketo. This hybrid role combines strategic architecture with hands-on execution, ensuring scalable, integrated, and optimized marketing operations across the organization.

Key Responsibilities

Solution Architecture & Strategy
    Design and implement scalable Marketo architecture aligned with business goals.
    Develop integration strategies with CRM (Salesforce/Dynamics), CMS (AEM), and other Martech platforms.
    Establish data governance, lead scoring, and revenue cycle models.
Campaign Management & Execution
    Build and manage campaigns, workflows, landing pages, and forms in Marketo.
    Oversee A/B testing, segmentation, and personalization strategies.
    Ensure compliance with email deliverability and data privacy standards.
Technical Leadership & Optimization
    Customize Marketo using APIs, custom objects, and advanced configurations.
    Conduct audits and performance reviews to optimize system efficiency.
    Provide technical guidance and best practices to marketing and sales teams.
Reporting & Analytics
    Develop dashboards and reporting frameworks for campaign performance.
    Analyze data to improve lead nurturing and conversion strategies.

Required Qualifications

Experience:
    9+ years in marketing automation, with at least 3+ years in Marketo architecture and leadership roles.
Skills:
    Expertise in Marketo configuration, API integrations, and CRM systems.
    Strong understanding of lead lifecycle, scoring, and nurturing.
    Proficiency in data governance and marketing analytics.
Certifications:
    Marketo Certified Solutions Architect or Expert preferred.

Preferred Skills

Experience with Adobe Experience Manager (AEM) and Salesforce CRM.
Knowledge of HTML/CSS for email and landing page customization.
Strong communication and stakeholder management skills.

SYSMIND LLC is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without any discrimination. We promote and support a diverse workforce at all levels in the company. All job offers are contingent upon completion of a satisfactory background check and reference checks. Additionally passing the drug test may also be required. All contractors intending to work on SYSMIND's W2 are "at will" employees.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 10114932
Position Id: 135995-9119-1785453461
Posted 3 days ago

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Marketo Sr Developer

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