Title: AJO Customer Journeys Consultant
Location: Remote
Duration: 12+ months
Interview: call with me video interview with the client
Experience Level: 2+ years
Focus: Marketing Automation, Customer Journey Orchestration, Technical Consulting
When submitting a candidate, please respond that you accept the terms. (SEE ATTACHED)
Only candidates with ALL information below will be considered.
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Experience level: 2 or more years
Core requirements: Hands-on B2C or B2B journey and marketing automation delivery; strong client consulting; ability to translate marketing needs into scalable technical solutions.
Technical profile: AJO, Adobe Campaign, Marketo, Adobe Target or comparable enterprise platforms such as Salesforce Marketing Cloud, Responsys, Braze or HubSpot; segmentation, personalization, experimentation, HTML, SQL, scripting, data modeling, APIs and Postman.
Screening direction: Ask for one journey implementation from audience and data inputs through orchestration, testing, launch and measurement. Confirm API and data troubleshooting experience, executive communication, and the business result.
Role Summary
The Customer Journeys Technical Consultant leads the implementation of marketing automation and customer journey solutions for B2C and B2B clients. This role combines hands-on technical delivery, marketing technology expertise, and client consulting to translate business needs into scalable solutions.
The ideal candidate has experience with Adobe Journey Optimizer (AJO), Adobe Campaign, Marketo, Adobe Target, or comparable enterprise marketing platforms. Adobe experience is preferred but not required.
Key Responsibilities
- Design, implement, and optimize B2C and B2B customer journeys and marketing automation solutions.
- Configure and deliver marketing campaigns, audience segmentation, personalization, experimentation, and journey orchestration.
- Translate client business requirements into scalable technical solutions, including data structures, integrations, campaign workflows, and measurable KPIs.
- Lead technical delivery activities from requirements gathering and solution design through implementation, testing, launch, and optimization.
- Provide consultative guidance to clients, recommend best practices, challenge assumptions, and identify opportunities to improve marketing performance.
- Collaborate with Product, Engineering, Marketing, and other cross-functional teams to align business objectives with technical execution.
- Support API integrations, data connectivity, and troubleshooting across marketing platforms.
- Partner with project leadership on executive communications, project risks, escalations, and delivery planning.
- Develop technical documentation, test plans, test cases, and unit-tested deliverables.
- Contribute to reusable delivery frameworks, processes, and technical accelerators.
- Leverage Adobe AI capabilities and emerging technologies to enhance customer experiences.
- Collaborate with Adobe sales and internal teams to support client relationships, identify opportunities, and develop solutions.
- Provide technical guidance and mentorship to team members.
Required Qualifications
- 2+ years of relevant experience in marketing automation, customer journey implementation, or marketing technology consulting.
- Hands-on experience implementing B2C or B2B customer journeys using enterprise marketing automation platforms.
- Experience with one or more of the following:
- Adobe Journey Optimizer (AJO)
- Adobe Campaign
- Adobe Marketo
- Adobe Target
- Salesforce Marketing Cloud
- Oracle Responsys
- Braze, HubSpot, Cheetah Mail, or comparable platforms
- Strong understanding of audience segmentation, personalization, campaign logic, journey orchestration, and A/B or multivariate testing.
- Technical proficiency in HTML, SQL, scripting, data modeling concepts, and marketing workflows.
- Experience configuring, integrating, or troubleshooting APIs using Postman, PostBuster, or similar tools.
- Understanding of the digital marketing ecosystem, including CDPs, DMPs, identity management, data collection, privacy considerations, and marketing analytics.
- Ability to translate marketing objectives into technical architectures, integration requirements, and measurable business outcomes.
- Strong client-facing consulting skills, including requirements gathering, solution recommendations, stakeholder management, and executive communication.
- Experience collaborating with Product and Engineering teams to identify improvements and address customer needs.
- Strong communication, problem-solving, documentation, and cross-functional collaboration skills.
- Ability to adapt to evolving marketing technologies, including AI-enabled capabilities.
Preferred Qualifications
- Direct implementation experience with Adobe Experience Cloud solutions, particularly AJO, Adobe Campaign, Marketo, or Adobe Target.
- Experience leading multi-workstream marketing technology or customer experience implementations.
- Background in customer journey design, lifecycle marketing, or marketing analytics.
- Experience working directly with enterprise clients and executive stakeholders.
- Adobe Experience Cloud certifications or comparable marketing technology certifications.
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