Senior Salesforce Marketing Cloud & Data Cloud Consultant
Location: Mexico – Remote (Nearshore)
Schedule: Must be available during U.S. Central business hours
Employment Type: Long-Term Contract
Position Overview
We are seeking a highly experienced, hands-on Salesforce consultant with strong expertise in Salesforce Data Cloud (Data 360), Marketing Cloud, customer segmentation, and marketing automation.
The consultant will help complete an ongoing Salesforce implementation, currently approximately 75% complete, and transition into long-term platform support and enhancement.
The ideal candidate combines strong technical expertise with solution architecture understanding, excellent communication skills, and the initiative to independently identify and drive solutions.
Key Responsibilities
- Implement and optimize Salesforce Data Cloud (Data 360) and Marketing Cloud solutions.
- Develop customer segmentation strategies, automated marketing journeys, email campaigns, and workflows.
- Understand data structures, data streams, data warehouses, and integrations to support unified customer profiles.
- Collaborate with technical teams on data mapping, ingestion, integration, and reporting requirements.
- Translate business and Marketing requirements into technical solutions, providing guidance to nontechnical stakeholders.
- Review and understand existing Salesforce architecture, participate in knowledge transfer, and assume long-term responsibility for the platform.
- Identify opportunities to improve automation, data utilization, and marketing processes.
Required Qualifications
- 3+ years of relevant hands-on Salesforce Marketing Cloud experience, including customer segmentation, marketing journeys, and automation.
- Hands-on Salesforce Data Cloud (Data 360) experience, including data ingestion, data modeling, segmentation, and integration.
- Strong understanding of data structures, data warehouses, and how customer data flows between enterprise systems.
- Experience translating business requirements into technical designs and working solutions.
- Ability to understand existing solution architecture and independently recommend improvements.
- Excellent communication skills, particularly when working with nontechnical Marketing stakeholders.
- Demonstrated initiative, problem-solving ability, and ownership of technical deliverables.
Preferred Qualifications
- Experience with Marketing Cloud Next, Marketing Cloud Growth, or Marketing Cloud Advanced.
- Salesforce Data Cloud Consultant or Marketing Cloud certifications.
- Salesforce Sales Cloud / CRM development experience.
- Financial services or mortgage industry experience.
Important Recruiting & Screening Guidance
Marketing Cloud Next experience is NOT mandatory. This is a newer Salesforce offering, and we do not require three years of experience specifically with this platform.
Candidates with strong hands-on experience in traditional Salesforce Marketing Cloud (Marketing Cloud Engagement), combined with Salesforce Data Cloud (Data 360) expertise, should be considered.
Data Cloud experience is a priority and should not be substituted with general Salesforce CRM development experience.
We are NOT seeking a traditional Salesforce Developer whose experience is primarily Apex, Lightning Web Components, or Sales/Service Cloud customization.
We need someone who understands how customer data is ingested, unified, segmented, and activated through marketing automation and customer journeys.
The ideal candidate must demonstrate:
- Strong Salesforce Data Cloud / Data 360 knowledge.
- Hands-on Marketing Cloud experience, including segmentation, journeys, and automation.
- Understanding of data architecture, integrations, and data warehouse concepts.
- Excellent business-facing communication and the ability to work independently with minimal supervision.
