Job SummaryMathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: ;br>
Description Do you enjoy transforming complex technical concepts into compelling content that helps engineers learn, explore, and succeed? Are you passionate about creating and delivering content that drives discovery, engagement, and adoption at scale?
In this role, you will lead Technical Content Planning and Creation for the Agentic AI campaign. You will identify, develop, create technical content across key outbound channels, ensuring content is clear, structured, reusable, and easy to find. This includes creating web content, blogs, campaign assets, and SEO-optimized experiences that support real customer workflows, help engineers solve meaningful problems, and drive product usage. From content strategy through execution, you will be responsible for bringing high-impact technical content to life.
MathWorks nurtures growth, appreciates inclusivity, encourages initiative, values teamwork, shares success, and rewards excellence.
ResponsibilitiesAgentic AI Content Strategy & Messaging - Own and evolve the Agentic AI messaging and content planning as technologies, examples, and use cases mature.
- Maintain a clear, consistent messaging framework that enables product owners, PMMs, and content creators to tell a cohesive story.
- Translate emerging capabilities, customer needs, and market insights into messaging, themes, and content priorities.
Content Creation & Source Materials - Create and maintain high-quality technical content, including blogs, ebooks, web content, and campaign materials
- Develop reusable source content that PMMs and adjacent teams can adapt for their product areas
- Turn technical assets (skill files, examples, demos) into clear, customer-facing content
- Ensure content is structured for clarity, reuse, and extension across teams
SEO, Discoverability & Engagement - Partner with SEO and channel teams to improve discoverability across MATLAB web and digital channels
- Develop content strategies that support modern content discovery, including SEO tactics, and content built for LLM consumption
- Identify content gaps and opportunities that increase visibility, engagement, and adoption
- Use search, engagement, and campaign performance metrics to make informed decisions about content priorities and investments.
PMM Enablement & Agentic AI Amplification - Partner with PMMs to develop promotional strategies for Agentic AI capabilities, including demos, examples, skill files, and product-specific content.
- Share campaign best practices, messaging guidance, and content recommendations that improve visibility, engagement, and adoption.
- Identify opportunities to elevate product stories, customer examples, and technical innovations through Agentic AI campaign channels and content.
- Connect product-level initiatives to the broader Agentic AI narrative, helping create a more cohesive customer experience across product areas.
Minimum Qualifications- A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or a PhD degree, or equivalent experience) is required.
Additional Qualifications - Familiarity with generative and agentic AI technologies and their impact on engineering workflows.
- Strong understanding of technical computing workflows and the challenges faced by engineers and technical teams.
- Proven ability to translate complex technical concepts into clear, compelling, and usable content.
- Hands-on experience creating technical content, including web content, blogs, ebooks, examples, and campaign materials.
- Strong content planning and prioritization skills, with the ability to balance multiple content initiatives and deadlines.
- Familiarity with modern content discoverability practices, including SEO and content optimized for AI-driven search and knowledge retrieval experiences.
- Experience working across product management, product marketing, digital marketing, and technical subject matter experts.
- Strong editorial judgment with a focus on clarity, technical accuracy, consistency, and customer value.
- Ability to identify compelling technical stories, examples, and proof points that resonate with engineering audiences.
- Experience using performance and engagement data to prioritize content investments and improve content effectiveness.
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