Job Title: Digital Manager – Senior Social Strategist
Client: Cognizant / Meta
Location: Remote (USA)
Experience: 5–8 Years
Job Overview
We are looking for an experienced Senior Social Strategist to own and grow organic social media presence across multiple platforms for a developer-facing brand at Meta.
The ideal candidate will have strong experience in organic social strategy, audience growth, video-first content, creator and influencer programs, and community management. This is a hands-on role requiring someone who can develop strategies, create engaging content, manage social channels, and use AI-powered tools to improve social media performance.
The candidate should have experience building audiences organically, driving engagement, identifying trends, and developing platform-specific content that connects with audiences.
Key Responsibilities
1. Social Media Strategy & Content Management
- Own organic social media strategy across Instagram, Facebook, Threads, YouTube, TikTok, X, LinkedIn, and Reddit.
- Develop and manage content calendars and publishing schedules.
- Create platform-specific, video-first, and interactive content.
- Balance regular social media content with product launches and campaigns.
- Identify trending topics and quickly turn ideas into published content.
- Conceptualize, write, and develop engaging social media content.
2. Audience Growth & Community Management
- Drive follower growth, reach, and engagement across social media channels.
- Build meaningful conversations and relationships with target audiences.
- Develop community engagement guidelines, response protocols, and communication strategies.
- Identify relevant online communities and conversations to increase brand visibility.
- Monitor audience behavior and sentiment to generate insights for content and product teams.
- Personally handle sensitive or high-priority community interactions when required.
3. Creator & Influencer Management
- Identify, source, and manage creators and influencers.
- Develop creator briefs, content guidelines, and campaign strategies.
- Build and maintain creator databases, rate benchmarks, and briefing templates.
- Ensure brand safety and platform compliance.
- Measure creator and influencer campaign performance.
- Coordinate with agency partners on Uand creator-driven content strategies.
4. AI Tools, Data & Analytics
- Evaluate and improve social media tools for publishing, listening, community management, creator management, and reporting.
- Implement AI-powered tools and workflows for content creation, community engagement, and performance measurement.
- Track social media performance through regular reporting and analytics.
- Develop dashboards and measure audience growth, reach, engagement, and content performance.
- Analyze data and provide actionable recommendations to improve social media strategy.
5. Collaboration & Stakeholder Management
- Collaborate with brand, creative, product marketing, communications, and paid media teams.
- Integrate social media strategies into product launches and marketing campaigns.
- Manage relationships with agencies, social platforms, and external partners.
- Coordinate content development, storyboarding, and campaign execution.
- Work with internal and external influencers to develop engaging social content.
Required Skills & Qualifications
- 5–8 years of experience in organic social media strategy and management.
- Hands-on experience managing content, publishing, and community engagement across multiple social media platforms.
- Proven track record of growing social media audiences, followers, reach, and engagement.
- Strong knowledge of Instagram, Facebook, Threads, YouTube, TikTok, X, LinkedIn, and Reddit.
- Experience creating video-first, interactive, and platform-specific content.
- Ability to conceptualize, write, and publish social media content.
- Experience managing creator and influencer programs, including sourcing, briefing, and performance measurement.
- Hands-on experience with AI-powered tools for content creation, community management, and reporting.
- Knowledge of social media publishing, listening, community management, creator management, and analytics tools.
- Strong analytical, creative, communication, and writing skills.
- Ability to work independently, manage priorities, and deliver content quickly.
Preferred Qualifications
- Experience working with consumer-facing or Direct-to-Consumer (DTC) brands.
- Experience building organic social media audiences and brand awareness without relying primarily on paid advertising.
- Experience building a social media function from an early stage.
- Experience developing video-led, interactive, or creator-driven social campaigns.
- Experience handling sensitive social media topics and escalations in coordination with communications, legal, or customer support teams.
- Experience building social media processes, tools, and operational workflows.
Top 3 Must-Have Skills
- Organic Social Media Strategy & Audience Growth: 5–8 years of experience owning organic social strategy, content publishing, community management, and measurable audience growth.
- Multi-Platform Content Creation: Strong knowledge of Instagram, Facebook, Threads, YouTube, TikTok, X, LinkedIn, and Reddit, with experience creating video-first, platform-native content.
- Creator / Influencer Management & AI Tools: Experience managing creator programs from sourcing to measurement, along with hands-on use of AI tools for social content, workflows, and reporting.
Good-to-Have Skills
- Consumer brand or DTC experience.
- Experience building social media operations from the ground up.
- Video-led and creator-driven campaign experience.
- Experience managing sensitive topics and escalations with communications, legal, or support teams.
Role Expectations
This is a strategy and execution role, not just a social media maintenance position.
The selected candidate will own the complete organic social media function for a developer-facing brand at Meta, including:
- Social media strategy and channel ownership.
- Content creation and publishing.
- Audience growth and community engagement.
- Creator and influencer programs.
- Social media tools and technology stack.
- AI-powered workflows and performance reporting.
The candidate will work closely with teams responsible for Instagram, Facebook, and Threads, with opportunities to collaborate with the platform teams.
Performance Metrics (KPIs)
Performance will be measured based on:
- Growth in followers, reach, and engagement across channels.
- Consistency and quality of social media content publishing.
- Performance of video-led and creator-driven content.
- Community response time and engagement quality.
- Successful implementation and expansion of social media tools.
- Quality and timeliness of performance reports.
- Actionable insights and improvements to content, product, and brand strategies.
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