Brand & Business Strategy Director

Description

We are looking for a Brand & Business Strategy Director to shape and lead high-impact brand and business strategy initiatives from our Los Angeles, California team. This role will guide how brands define their position in the market, connect with audiences, and translate insight into measurable growth. The ideal candidate brings senior-level strategic leadership, sharp commercial thinking, and the ability to turn complex research and performance data into clear direction for clients and internal teams.

Responsibilities:
Establish and strengthen the strategic planning function by creating practical frameworks, tools, and operating standards that support consistent, high-quality work.
Lead the development of brand and business strategies that align market opportunities, audience needs, and revenue objectives for client engagements.
Direct research efforts across consumer behavior, cultural trends, competitive activity, and market dynamics to uncover actionable insights.
Define audience segments, clarify customer motivations, and identify untapped growth opportunities across markets, offerings, and channels.
Craft brand foundations such as purpose, positioning, value proposition, voice, and messaging architecture to ensure distinct market presence.
Partner with creative, media, account, and growth teams to convert business goals into integrated campaign strategies and compelling go-to-market direction.
Evaluate brand health, campaign effectiveness, and competitive standing, then recommend optimization opportunities in collaboration with analytics partners.
Present strategic narratives and recommendations to senior stakeholders, serving as a trusted advisor for key clients, prospects, and new business efforts.
Champion the thoughtful use of AI and emerging capabilities to improve strategic development, creative processes, and agency effectiveness.
Build a repeatable strategy process that connects insight, planning, execution, measurement, and learning so strategy is embedded in day-to-day operations.

Requirements

10+ years of experience in senior marketing, brand strategy, business strategy, or agency leadership roles.
Demonstrated success developing brand positioning, marketing strategy, and growth-focused recommendations for complex organizations or clients.
Strong background in market research, consumer insights, competitive analysis, and translating findings into practical strategic direction.
Excellent written, verbal, and presentation skills, with the ability to simplify complex ideas into persuasive storytelling.
Experience collaborating across creative, media, account, analytics, and marketing teams in fast-paced environments.
Proven ability to mentor and develop talent while maintaining high standards, strong judgment, and a collaborative leadership style.
Knowledge of digital advertising, performance marketing, campaign measurement, and how brand strategy supports business outcomes.
Familiarity with innovation, AI, and emerging tools that can enhance strategic planning and creative development.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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