We are looking for a Paid Media lead with a focus on Paid Social to join our in-house Global Media
Team. The role supports planning and execution of Meta Corporate Marketing/Public Affairs
campaigns on Meta’s own platform and Off-Platform social channels. Our Media Planning team is
at the forefront of media, constantly pushing the boundaries of plans to captivate audiences and
contribute to business outcomes, through collaboration, continuous learning, and a commitment to
excellence.
In this role, the ideal candidate will serve as the day-to-day support for marketing initiatives on
Meta’s own platform and Off-Platform social channels, diligently tracking campaigns, deliverables,
and timelines, and delivering flawless execution of media strategy.
They will support Corporate Marketing/Public Affairs initiatives, with a primary focus on supporting
media planning and execution, audience targeting, campaign tracking, reporting and learning
agenda implementation. They will coordinate with internal stakeholders across Marketing, Decision
Science, Creative, and Martech while working with our agency to drive flawless execution of
marketing campaigns. The Ideal candidate will have deep media expertise across paid social
channels as well as the broader digital media landscape.
Qualified candidates must be detail-oriented, data-driven professionals who can thrive in a
fast-paced, often ambiguous, results-driven environment. They will have experience implementing
media strategies and channel plans and solving complex problems through technical and analytical
excellence. They will also have a deep understanding of Meta platforms and our advertising tools.
Job Responsibilities:
Serve as day-to-day support for Meta Company Marketing and Public Affairs campaigns running on
Meta’s own platforms and Off-Platform social channels, owning tactical plan details, timelines and ,
launch readiness, and flawless end-to-end execution.
Partner closely with team members on the Corporate Marketing Media Team as well as cross
functional teams such as Marketing, Decision Science, Creative, and Martech to plan, execute, and
optimize campaigns.
Drive in-flight monitoring and optimization — track delivery, pacing, and performance daily; run
weekly health checks; proactively flag risks to delivery, brand safety, or performance and
recommend optimizations.
Support all aspects of campaign set up, optimizations, approvals, troubleshooting, and reporting,
with a focus on flawless execution and efficiency.
Support tracking and reporting of campaign performance, learning agenda, and tests to inform
optimization decisions in conjunction with media strategy, data science and research. s
Support testing opportunities and implement testing roadmaps for Meta Social Marketing efforts
Coordinating with external media agencies on execution, pacing, optimizations, and troubleshooting
— ensuring SLAs, best practices, and platform guidance are followed.
Proactively resolve technical and operational blockers by leveraging AI tools, internal support
channels, and platform expertise to unblock delivery, measurement, or creative issues with speed.
Contribute to continuous improvement of team processes, documentation, and ways of working —
including trafficking checklists, QA standards, naming conventions, and onboarding materials for
the Corporate Marketing media function.
Minimum Qualifications:
7+ years experience in digital media, 3+ years experience in paid social
Expert level experience with Meta Ads Manager and other digital advertising platforms,
Experience creating, implementing and measuring a comprehensive strategy leveraging the Meta
advertising products
Digital advertising experience, with strong understanding of ad operations, trafficking, and/or data
analytics
Experience with A/B testing and marketing effectiveness measurement methodologies i.e brand lift
studies conversion lift, Media Mix Models etc.
Experience with direct response and brand marketing is a plus, data and technology solutions,
advertising technology, and/or advertising partnerships
Strong communication, organization and project management experience
Google Docs experience (e.g. pivot tables, advanced formulas)
Strong analytical skills
Preferred Qualifications:
BA/BS degree in Economics, Marketing, Business, Statistics, or a related field
Professional experience at a media agency or ad tech firm
Big Brand Experience, either working at large agencies or holding companies.
