Digital Marketing Analyst

Description

We are looking for a Digital Marketing Analyst to support data-driven marketing decisions for a global organization based in Newark, Delaware. This Long-term Contract position will focus on turning digital performance data into practical insights that strengthen campaign outcomes, improve audience engagement, and guide smarter budget allocation. The role works closely with marketing, digital, agency, and technical partners, with primary support directed toward the Americas while also contributing to broader international initiatives. Success in this position will come from building consistent measurement practices, uncovering meaningful trends, and helping teams act on performance findings with confidence.

Responsibilities:
Examine results across campaigns, website activity, audience engagement, and marketing channels to uncover patterns, gaps, and areas for improvement.
Create quarterly business reviews and performance summaries that clearly connect marketing efforts to business objectives and measurable outcomes.
Monitor core success metrics and comparative benchmarks across regions, channels, content, and campaigns to evaluate effectiveness over time.
Turn complex datasets into practical recommendations that enhance campaign execution, strengthen user experience, and improve content and media investment decisions.
Detect weak-performing initiatives early and advise on adjustments that can improve efficiency and limit unnecessary spending.
Design, refine, and maintain dashboards and recurring reports that expand visibility into performance while reducing manual reporting work.
Work with cross-functional stakeholders in marketing, digital, regional, and business teams to align reporting standards and measurement methods.
Help scale the organization's campaign measurement approach by encouraging consistency, documenting insights, and supporting adoption across teams and geographies.

Requirements

At least 5 years of experience in digital marketing analytics, performance measurement, business intelligence, or a similar analytical function.
Bachelor's degree in marketing, analytics, business, statistics, economics, information systems, or a related discipline, or equivalent hands-on experience.
Background working with web analytics, digital advertising data, marketing automation platforms, and content performance metrics.
Proven ability to interpret campaign, website, channel, or engagement data and convert findings into sound business recommendations.
Experience establishing and tracking key performance indicators, benchmarks, and longitudinal performance trends.
Proficiency with dashboarding, reporting, and data visualization tools used to deliver recurring and ad hoc insights.
Strong communication skills with the ability to present analytical conclusions clearly to marketing partners and business stakeholders.
Careful attention to data accuracy, methodological consistency, and managing multiple priorities in a fast-paced environment.

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