Marketing Associate IV (Paid Media / Paid Social Lead)

Position Overview

We are looking for an experienced Paid Media Lead with a core focus on Paid Social to join our in-house Global Media Team. In this role, you will serve as the day-to-day support for marketing initiatives on Meta’s own platforms and off-platform social channels, driving the planning, execution, and optimization of Corporate Marketing and Public Affairs campaigns.

The ideal candidate is a detail-oriented, data-driven professional who thrives in a fast-paced environment and possesses deep expertise across paid social channels and the broader digital media landscape.

Key Responsibilities

• Campaign Execution & Management: Serve as day-to-day support for Meta Company Marketing and Public Affairs campaigns running on Meta's own platforms and off-platform social channels, owning tactical plan details, timelines, launch readiness, and end-to-end execution.

• Cross-Functional Collaboration: Partner closely with team members on the Corporate Marketing Media Team, as well as cross-functional partners including Decision Science, Creative, and Martech.

• Performance Monitoring & Optimization: Drive in-flight monitoring and optimization; track delivery, pacing, and performance daily; run weekly health checks; and proactively flag risks to delivery, brand safety, or performance while recommending optimizations.

• Campaign Setup & Troubleshooting: Support all aspects of campaign setup, optimizations, approvals, troubleshooting, and reporting with a focus on flawless execution and efficiency.

• Measurement & Testing: Support tracking and reporting of campaign performance, learning agendas, and tests (e.g., A/B testing, brand lift studies, conversion lift, Media Mix Models) to inform optimization decisions.

• Agency Coordination: Coordinate with external media agencies on execution, pacing, optimizations, and troubleshooting—ensuring SLAs, best practices, and platform guidance are followed.

• Operational Blockers & Improvements: Proactively resolve technical and operational blockers using AI tools and platform expertise. Contribute to continuous team improvements, trafficking checklists, QA standards, and naming conventions.

Required Qualifications & Minimum Skills

• Experience: 7+ years of experience in digital media, with a minimum of 3+ years of specialized experience in paid social.

• Platform Expertise: Expert-level experience with Meta Ads Manager and other digital advertising platforms, including creating, implementing, and measuring comprehensive strategies utilizing Meta advertising products.

• Ad Operations & Analytics: Strong understanding of digital advertising, ad operations, trafficking, data analytics, and marketing effectiveness measurement methodologies (brand/conversion lift, Media Mix Models).

• Project Management: Strong communication, organization, and project management skills with the ability to manage complex problem-solving.

• Technical Skills: Strong analytical skills paired with proficiency in Google Docs (pivot tables, advanced formulas).

• Education: BA/BS degree in Economics, Marketing, Business, Statistics, or a related field.

Preferred Qualifications

• Professional experience working at a media agency, ad tech firm, or large holding company handling big brand accounts.

• Direct response and brand marketing background, coupled with advertising technology and partnership experience.

• Familiarity with measurement and reporting tools (e.g., Omni, YouGov, MMM).