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Technical Marketing Lead
W2 Contract
Pay Rate: $75 - $80 per hour
Location: Dublin, CA - Hybrid Role
Job Summary:
We are looking for a Technical Lead - Marketing IT to provide hands-on technical leadership for the implementation of our Marketing Technology ecosystem. This role will be responsible for guiding developers, coordinating with vendors/SIs, and ensuring high-quality delivery of solutions across CRM/CDP, Loyalty, ESP, Consent Management, Customer Experience, Marketing, Customer Data Analytics, and AI/GenAI initiatives.
Duties and Responsibilities:
- Lead the technical implementation of CRM/CDP, Loyalty, ESP, Consent, and Analytics platforms.
- Translate solution architecture and design documents into actionable technical tasks for development teams.
- Review code, configuration, integration workflows, and data pipelines to ensure quality and compliance with standards.
- Guide the development of APIs, microservices, and ETL/ELT pipelines (Snowflake and MarTech integrations).
- Oversee configuration and customization of CRM, Loyalty, and ESP platforms.
- Support development of customer portal and mobile app integrations (identity, loyalty, personalization).
- Ensure seamless integration between retail systems, POS, marketing, and analytics platforms.
- Work closely with vendor technical teams and SI partners, reviewing deliverables and resolving issues.
- Mentor internal developers and offshore teams to build technical capability.
- Act as the primary technical escalation point during delivery.
- Support the setup of DevOps pipelines, CI/CD, and environment management.
- Ensure monitoring, logging, and observability are embedded in delivered solutions.
- Drive adherence to data security, compliance (GDPR/CCPA), and enterprise IT standards.
- Identify opportunities for automation, optimization, and innovation.
- Contribute to reusable frameworks, integration templates, and best practices.
- Evaluate new technologies, tools, and methods for relevance to MarTech delivery.
Requirements and Qualifications:
- Bachelor's degree in Computer Science, Information Systems, Engineering, or related field required.
- 8+ years of IT experience, with at least 4+ years in technical leadership roles.
- Strong hands-on experience in CRM/CDP, Loyalty, ESP, and Consent Management platforms.
- Proven track record in data integration, API development, and Snowflake-based analytics solutions.
- Experience leading global development teams and managing vendor deliverables.
- Retail experience strongly preferred.
- Expertise in integration technologies (REST APIs, GraphQL, middleware, ETL/ELT).
- Proficiency in data modeling, SQL, and Snowflake or similar cloud data platforms.
- Strong understanding of DevOps, CI/CD pipelines, and cloud-native development (ex, Azure).
- Solid knowledge of data privacy, security, and consent management principles.
- Strong problem-solving skills, attention to detail, and ability to lead technical discussions.
- Excellent communication and mentoring skills.
Preferred Qualifications:
- Loyalty Platforms.
- Snowflake or equivalent data engineering certifications.
- Azure or equivalent cloud platform certifications.
- Privacy-related certifications are a plus.
- Scrum/Agile certifications are a plus.
Bayside Solutions, Inc. is not able to sponsor any candidates at this time. Additionally, candidates for this position must qualify as a W2 candidate.
Bayside Solutions, Inc. may collect your personal information during the position application process. Please reference Bayside Solutions, Inc.'s CCPA Privacy Policy at
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