Technical Marketing Lead

Technical Marketing Lead

W2 Contract

Pay Rate: $75 - $80 per hour

Location: Dublin, CA - Hybrid Role

Job Summary:

We are looking for a Technical Lead - Marketing IT to provide hands-on technical leadership for the implementation of our Marketing Technology ecosystem. This role will be responsible for guiding developers, coordinating with vendors/SIs, and ensuring high-quality delivery of solutions across CRM/CDP, Loyalty, ESP, Consent Management, Customer Experience, Marketing, Customer Data Analytics, and AI/GenAI initiatives.

Duties and Responsibilities:

• Lead the technical implementation of CRM/CDP, Loyalty, ESP, Consent, and Analytics platforms.


• Translate solution architecture and design documents into actionable technical tasks for development teams.


• Review code, configuration, integration workflows, and data pipelines to ensure quality and compliance with standards.


• Guide the development of APIs, microservices, and ETL/ELT pipelines (Snowflake and MarTech integrations).


• Oversee configuration and customization of CRM, Loyalty, and ESP platforms.


• Support development of customer portal and mobile app integrations (identity, loyalty, personalization).


• Ensure seamless integration between retail systems, POS, marketing, and analytics platforms.


• Work closely with vendor technical teams and SI partners, reviewing deliverables and resolving issues.


• Mentor internal developers and offshore teams to build technical capability.


• Act as the primary technical escalation point during delivery.


• Support the setup of DevOps pipelines, CI/CD, and environment management.


• Ensure monitoring, logging, and observability are embedded in delivered solutions.


• Drive adherence to data security, compliance (GDPR/CCPA), and enterprise IT standards.


• Identify opportunities for automation, optimization, and innovation.


• Contribute to reusable frameworks, integration templates, and best practices.


• Evaluate new technologies, tools, and methods for relevance to MarTech delivery.

Requirements and Qualifications:

• Bachelor's degree in Computer Science, Information Systems, Engineering, or related field required.


• 8+ years of IT experience, with at least 4+ years in technical leadership roles.


• Strong hands-on experience in CRM/CDP, Loyalty, ESP, and Consent Management platforms.


• Proven track record in data integration, API development, and Snowflake-based analytics solutions.


• Experience leading global development teams and managing vendor deliverables.


• Retail experience strongly preferred.


• Expertise in integration technologies (REST APIs, GraphQL, middleware, ETL/ELT).


• Proficiency in data modeling, SQL, and Snowflake or similar cloud data platforms.


• Strong understanding of DevOps, CI/CD pipelines, and cloud-native development (ex, Azure).


• Solid knowledge of data privacy, security, and consent management principles.


• Strong problem-solving skills, attention to detail, and ability to lead technical discussions.


• Excellent communication and mentoring skills.

Preferred Qualifications:

• Loyalty Platforms.


• Snowflake or equivalent data engineering certifications.


• Azure or equivalent cloud platform certifications.


• Privacy-related certifications are a plus.


• Scrum/Agile certifications are a plus.

Bayside Solutions, Inc. is not able to sponsor any candidates at this time. Additionally, candidates for this position must qualify as a W2 candidate.

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