Company Overview:
Req ID: 349413
NTT DATA strives to hire exceptional, innovative and passionate individuals who want to grow with us. If you want to be part of an inclusive, adaptable, and forward-thinking organization, apply now.
We are currently seeking a Marketing Technology Business Analyst to join our team.Job Description:
Lead Business Analyst (MarTech Stack: Vidyard, Workfront, iCapture, EveryoneSocial)
Job Overview:
We are seeking a highly experienced and strategic Lead Business Analyst to serve as the critical link between marketing stakeholders and technical execution teams. This senior role requires deep domain expertise in documenting and detailing complex business requirements for our integrated marketing technology stack, which specifically includes Vidyard, Adobe Workfront, iCapture, and EveryoneSocial. The ideal candidate will leverage 15-17 years of experience to drive alignment, efficiency, and ROI across our marketing operations by ensuring functional solutions precisely match strategic business needs.
Key Responsibilities:
Requirements Elicitation and Documentation (15+ years in Requirements Elicitation): Lead advanced requirements gathering sessions (workshops, interviews, document analysis) with C-level stakeholders, marketing teams, and IT professionals. Produce comprehensive documentation including Business Requirements Documents (BRDs), Functional Specification Documents (FSDs), User Stories, and process maps (Swimlane diagrams).
Solution Scoping and Analysis (10+ years in Solution Scoping/Analysis): Perform in-depth analysis of existing marketing processes and technologies. Define project scope and translate high-level business objectives into detailed, actionable technical requirements for integrating and optimizing the specific tools (Vidyard, Workfront, iCapture, EveryoneSocial).
Platform Specific Expertise (8+ years hands-on MarTech BA experience):
- Detail requirements for Vidyard integrations (e.g., specific data points to pass to CRM upon video view completion).
- Define complex workflows and custom configurations within Adobe Workfront for project and resource management.
- Specify data capture logic and integration points for iCapture event leads.
- Outline user journeys and advocacy metrics for EveryoneSocial.
Process Modeling and Improvement (10+ years in Process Optimization): Analyze current state (As-Is) processes and design future state (To-Be) optimized workflows, identifying gaps and opportunities for automation and efficiency within the integrated stack.
Stakeholder Alignment and Management (12+ years in Stakeholder Management): Manage expectations across diverse stakeholder groups, ensuring consensus on deliverables, timelines, and scope changes. Facilitate clear communication between technical and non-technical teams.
QA and UAT Support (8+ years in QA/UAT Strategy): Define User Acceptance Testing (UAT) strategies and test cases. Support QA teams during testing phases to ensure deployed solutions meet the specified business requirements perfectly.
Data Analysis & Governance (10+ years in Data Governance/Analysis): Define data requirements and governance rules for data moving between these four platforms and core CRM/MAP systems, ensuring data integrity and compliance with US privacy regulations.
Required Skills and Qualifications
Education: Bachelor s or Master s degree in Business Analysis, Marketing, Information Systems, or related field.
Experience: 15+ years of experience as a Business Analyst, Systems Analyst, or Solution Architect, with significant tenure in the MarTech domain within US organizations.
Technical Proficiency (Required Tools):
- Adobe Workfront: 6+ years extensive experience detailing requirements for enterprise implementations
- Vidyard, iCapture, EveryoneSocial: 4+ years proven BA experience with these specific tools in an integrated environment
- Integration Technologies: 8+ years familiarity with APIs, webhooks, and translating requirements to technical implementation
- Requirements Management Tools: 10+ years proficiency with diagramming and requirements management tools (Jira, Confluence, Visio, Lucidchart)
- Extensive experience detailing requirements for enterprise Adobe Workfront implementations.
- Proven BA experience with Vidyard, iCapture, and EveryoneSocial.
- Familiarity with integration technologies (APIs, webhooks) and how requirements translate to technical implementation.
- Proficiency with diagramming and requirements management tools (Jira, Confluence, Visio, Lucidchart).
Certifications:
- Certified Business Analysis Professional (CBAP) certification is highly preferred.
- PMP or Agile certifications (CSPO, PMI-ACP) are a plus.
Soft Skills:
- Exceptional ability to listen, interview, and facilitate workshops with senior leadership.
- Superior written and verbal communication skills; ability to articulate complex ideas clearly.
- Strong negotiation, conflict resolution, and leadership skills.
- Highly analytical mindset with meticulous attention to detail.
About NTT DATA:
NTT DATA is a $30 billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long term success. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are one of the leading providers of digital and AI infrastructure in the world. NTT DATA is a part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. Visit us at us.nttdata.com
Where required by law, NTT DATA provides a reasonable range of compensation for specific roles. The starting hourly range for this remote role is ($75.00-$80.00). This range reflects the minimum and maximum target compensation for the position across all US locations. Actual compensation will depend on several factors, including the candidate's actual work location, relevant experience, technical skills, and other qualifications.
NTT DATA endeavors to make accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at This contact information is for accommodation requests only and cannot be used to inquire about the status of applications. NTT DATA is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. For our EEO Policy Statement, please click here. If you d like more information on your EEO rights under the law, please click here. For Pay Transparency information, please click here.
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