Head of Marketing Analytics - Selby Jennings - | Dice.com

Selby Jennings

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Head of Marketing Analytics

• Posted 2 days ago • Updated 2 days ago

Full Time

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Job Details

Skills

Team Leadership
FAR
Business Intelligence
Testing
AIM
Attention To Detail
Leadership
Email Marketing
Messaging
Ideation
Optimization
Reporting
Return On Investment
Budget
Collaboration
Sales
Product Development
Management
Accountability
Data Analysis
Business-to-business
Analytics
Marketing
Analytical Skill
Problem Solving
Conflict Resolution
Communication
Presentations
PASS
Licensing
Marketing Analytics
Statistics
Data Visualization
Marketing Automation
HubSpot
Wealth Management
Financial Services

Summary

Title: Head of Marketing Analytics

About You

You are first and foremost a data-focused leader who enjoys both digging into the details and stepping back to look at overall systems with an eye for growth. You have a vision and want to build and own the data function for the marketing team, leading the initiative for the group from basic visibility to growth engine. You see yourself as a go-to person who loves proactively asking big questions and diving into the answers. Your default is to live in the numbers far more than the copy or creative. You're comfortable in martech systems as well as standard reporting/BI tools. You love to ask "why?" and investigate to find the answer. You believe in testing and tweaking, you stand behind your data, and you understand the levers of growth marketing. You enjoy collaborating with the data team but aim to be self-sufficient for day to day programs. You understand the business and always work to uncover insights that drive growth. The ideal candidate enjoys being hands-on in creating campaigns that leverage learnings and improve results. You're detail-oriented and take pride in your work to make sure it is accurate, expertly executed, and moves our business forward.

About the Role

The growing marketing team is looking for a marketing leader to build and own marketing analytics and operations who will report into our CMO. This role will live in the marketing data, will continuously tweak to maximize growth results, and will constantly provide clear insights and reporting up to leadership. In this role, you'll own marketing data models, analytics and insights, working closely with our team to understand what drives marketing results and owning regular reporting processes and cadences. You will run the email marketing function, helping to drive opportunities to segment messaging and target audiences with the right email at the right time. You'll be an integral partner to campaign ideation and planning, working with the team to create campaigns that leverage past learnings and test new ideas. You'll be responsible for proposing where resources are spent, providing clear performance reporting in a visually appealing way, and demonstrate what is and is not working.

Principal Responsibilities

Build and lead the marketing data program and be the most senior quantitative member of the Marketing team
Own and manage data and reporting for paid and organic campaigns to meet ambitious growth goals
Deliver clear performance reporting to demonstrate how campaigns are contributing to growth and engagement and to strategize areas for improvement and optimization
Manage execution for the marketing email program, focusing on audience segmentation
Track and report on campaign and email program reports
Develop and implement marketing analytics strategies to measure campaign effectiveness, identify trends, and provide actionable insights
Lead the analysis of marketing data to evaluate ROI, optimize budget allocation, and improve marketing performance
Collaborate with cross-functional teams, including content and performance marketing, sales, and product development, to align analytics efforts with business objectives
Present data-driven insights and recommendations to senior management, influencing strategic decisions
Be accountable for the quantitative side of the Marketing team

Minimum Qualifications

Bachelor's Degree or equivalent experience in data, analytics, or other related field
7+ years of professional experience in marketing data and analytics
Proven track record of delivering growth in the B2B space as a data and analytics or marketing program manager
Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights and digestible reports
Experience with marketing analytics tools and platforms
Excellent communication and presentation skills
Deep understanding of and experience with multiple types of paid and unpaid channels
Due to the nature of this position, as part of the background check process, candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA. For roles requiring registration, additional regulatory screenings may apply, including a review of Form U5 disclosures and other relevant licensing information.

Preferred Qualifications

Advanced degree in marketing, analytics, statistics, or a related field
Experience with data visualization tools
Knowledge of marketing automation and email systems, Hubspot preferred
Experience in wealth management or financial services more broadly

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 90922487
Position Id: 23475496
Posted 2 days ago

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