Customer Data Analyst (CRM/Marketing)

THE POSITION Our roster has an opening with your name on it

We are looking for an analyst to join our Advanced Customer Analytics team, working with partners across FanDuel to understand the "why" behind customer actions and develop targeted approaches to enhance engagement and loyalty. Your work will bridge the gap between raw data and actionable business recommendations, helping FanDuel understand customer preferences, optimize engagement strategies, and identify new revenue opportunities

As a Customer Data Analyst, you will dive deep into customer data to extract meaningful insights that inform strategic initiatives across the organization, working closely with marketing, strategy, and product teams to help drive them to make data-enabled decisions. The ideal candidate will possess a strong business acumen, exceptional analytical skills, and a passion for using data to drive business growth. This position is based out of New York and has hybrid work-from-home flexibility.

In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Consistently deliver accurate, timely and high-quality analysis, insights, and recommendations to stakeholders in a way that is easily digestible by non-technical teams
• Utilize advanced analytics techniques to identify trends, patterns, and insights that inform business decisions and drive business success
• Collaborate with cross-functional teams, including marketing, strategy, and product, to understand business needs and develop analytics solutions to address them
• Work with data engineering, product, and governance teams to ensure data quality, integration, and accessibility for customer analytics initiatives
• Stay up to date on customer analytics, staying current with industry trends, advancements, and best practices

THE STATS
What we're looking for in our next teammate

• 3+ years' experience in an analytics role preferred
• Bachelor's Degree in a highly numerate major (Math, Stats, Econ, etc.) or relevant experience in data and/or business analysis
• Proficiency in SQL and Excel required; intermediate experience with Python preferred
• Expertise in data visualization tools such as Tableau, with a track record of creating impactful dashboards and reports
• Ability to communicate technical insights to non-technical stakeholders across marketing, product, and commercial / business teams
• Knowledge of CRM processes, tactics (e.g., email, push, SMS, in-product) and platforms (e.g., Braze, Iterable, or Salesforce) and/or direct experience with CRM analytics, lifecycle marketing, or audience strategy a plus
• Experience analyzing customer data for the purpose of segmentation, behavior tracking, and predictive analytics.
• Knowledge of sports betting and online gambling a huge plus

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.

In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.

The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards . *Benefits differ across location, role, and level.

FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.

The applicable salary range for this position is $106,000 - $133,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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