CRM Marketing Manager - Hybrid
Hybrid in Brooklyn, NY, US • Posted 4 days ago • Updated 4 days ago

VIVA USA INC
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Job Details
Skills
- trafficking tool
- production management software
- project management
- targeting tool
- Unica 12
- Unica IBM 10
- Unica IBM 12
- Microsoft Office
- Adobe Analytics
- QA email rendering
- QA email functionality
- data testing
- Circulate proofs
- digital targeting
- email production item
- Optical brands
- LC
- TO
- PV
- IT CRM
- TAB IT
- Marketing
- compliance
- SQL
- Oracle Responsys
- SFTP
- API
- OIG
- GSA
- OFAC Exclusion Screenings
- workflow tool
- internal campaign sign-off
- timelines
- Manage asset receipt
- validation
- email
- direct mail
- sms
- MMS
- digital targeting lists production process
Summary
Title: CRM Marketing Manager - Hybrid
Mandatory skills:
trafficking tool, production management software,
project management,
targeting tool, Unica 12, Unica IBM 10, Unica IBM 12,
Microsoft Office,
Adobe Analytics,
QA email rendering, QA email functionality,
data testing, Circulate proofs, digital targeting, email production item, Optical brands, LC, TO, PV, IT CRM, TAB IT, Marketing, compliance,
SQL, Oracle Responsys, SFTP, API,
OIG, GSA, OFAC Exclusion Screenings, workflow tool, internal campaign sign-off, timelines, Manage asset receipt, validation,
email, direct mail, sms, MMS, digital targeting lists production process
Description:
The CRM Campaign Manager leads brand-building marketing based on a comprehensive understanding of the consumer, competition, business goals, and dynamics; and the ability to bring this to life via marketing expertise and cross-functional leadership. Manages customer relationship management (CRM) and loyalty efforts from strategic planning through implementation for one of our retail Brands.
MAJOR DUTIES AND RESPONSIBILITIES
Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.
Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e email & sms)
Manages 1:1 and 1: many CRM calendar for 3 brands (e.g FGX, Readers, Blix) in coordination with the CRM Global campaign management team for ecommerce pure player brands
Supports customer strategies and new loyalty and rewards programs development
Produces Marketing Communications plan from the Marketing Plan supplied by the brand/marketing team
Collaborates with global CRM team and cross-functional areas to execute and evolve the program, focusing on the following: Customer Journeys, eCommerce, Engagement Program
Manages external & internal agency relationships to maximize efficiencies.
Collates campaign results, review against projected results and make decisions that continually improve performance
Drives the customer experience across channels including email touchpoints; connecting assets, offers, perks and trigger emails
Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels
Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.
Collaborates with global CRM team to manage budget & forecasting for CRM related activities.
Collaborates with Customer Intelligence, Customer targeting and IT teams to ensure the full exploitation of marketing technology
Partners with OMNI team, agencies, and others to develop a transformational change in the loyalty dynamics for FGX, Readers & Blix brands and drive retention goals.
BASIC QUALIFICATIONS
Bachelor’s Degree or equivalent experience in Marketing or Advertising field.
5+ years of experience
In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
Ability to collaborate with a variety of team members and levels in a matrix organization
Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.
Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
Strong project management skills with a clear focus on results
Experience with Oracle Responsys or IBM Unica is a plus
PREFERRED QUALIFICATIONS
Ecom experience
Optical experience
Retail experience
Consulting background
Notes:
Hybrid-Max 2 days / week
VIVA USA is an equal opportunity employer and is committed to maintaining a professional working environment that is free from discrimination and unlawful harassment. The Management, contractors, and staff of VIVA USA shall respect others without regard to race, sex, religion, age, color, creed, national or ethnic origin, physical, mental or sensory disability, marital status, sexual orientation, or status as a Vietnam-era, recently separated veteran, Active war time or campaign badge veteran, Armed forces service medal veteran, or disabled veteran. Please contact us at for any complaints, comments and suggestions.
Contact Details :
Account co-ordinator: Sekhar Radhakrishnan, Phone No : , Email:
VIVA USA INC.
3601 Algonquin Road, Suite 425
Rolling Meadows, IL 60008
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- Dice Id: vivausa
- Position Id: SRNYMM9
- Posted 4 days ago
Company Info
VIVA is an Information Technology Management and Consulting services company with offices in the US and India.
Formed by some of the industry's most experienced and knowledgeable people, VIVA is growing to be one of the best-managed consulting companies in the world. VIVA has established itself as a reliable supplier of IT services. We specialize in IT staff augmentation, On-site and Off-site IT consulting, Turnkey Project Outsourcing, and eBusiness Solutions. Our software professionals have successfully worked on many on-site and off-site IT consulting engagements across the US.
Our business focus includes areas of on-site, off-site and offshore information technology consulting services and software development.
The software development centers in our corporate office at Rolling Meadows, IL and at Chennai, India are well equipped to undertake software development, maintenance and conversion activities.
VIVA has associated itself with leading software vendors such as Microsoft, Rational and COGNOS. VIVA is a Rational Unified Partner, a Microsoft Certified Solution Provider and a COGNOS premier partner.


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