CRM Marketing Manager - Hybrid

Title:             CRM Marketing Manager - Hybrid

Mandatory skills:

trafficking tool, production management software,
project management,
targeting tool, Unica 12, Unica IBM 10, Unica IBM 12,
Microsoft Office,
Adobe Analytics,
QA email rendering, QA email functionality,
data testing, Circulate proofs, digital targeting, email production item, Optical brands, LC, TO, PV, IT CRM, TAB IT, Marketing, compliance,
SQL, Oracle Responsys, SFTP, API,
OIG, GSA, OFAC Exclusion Screenings, workflow tool, internal campaign sign-off, timelines, Manage asset receipt, validation,
email, direct mail, sms, MMS, digital targeting lists production process

Description:

The CRM Campaign Manager leads brand-building marketing based on a comprehensive understanding of the consumer, competition, business goals, and dynamics; and the ability to bring this to life via marketing expertise and cross-functional leadership. Manages customer relationship management (CRM) and loyalty efforts from strategic planning through implementation for one of our retail Brands.

MAJOR DUTIES AND RESPONSIBILITIES

Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.
Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e email & sms)
Manages 1:1 and 1: many CRM calendar for 3 brands (e.g FGX, Readers, Blix) in coordination with the CRM Global campaign management team for ecommerce pure player brands
Supports customer strategies and new loyalty and rewards programs development
Produces Marketing Communications plan from the Marketing Plan supplied by the brand/marketing team
Collaborates with global CRM team and cross-functional areas to execute and evolve the program, focusing on the following: Customer Journeys, eCommerce, Engagement Program
Manages external & internal agency relationships to maximize efficiencies.
Collates campaign results, review against projected results and make decisions that continually improve performance
Drives the customer experience across channels including email touchpoints; connecting assets, offers, perks and trigger emails
Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels
Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.
Collaborates with global CRM team to manage budget & forecasting for CRM related activities.
Collaborates with Customer Intelligence, Customer targeting and IT teams to ensure the full exploitation of marketing technology
Partners with OMNI team, agencies, and others to develop a transformational change in the loyalty dynamics for FGX, Readers & Blix brands and drive retention goals.

BASIC QUALIFICATIONS

Bachelor’s Degree or equivalent experience in Marketing or Advertising field.
5+ years of experience
In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
Ability to collaborate with a variety of team members and levels in a matrix organization
Strong verbal and written communication skills; experience gaining alignment to ideas at all levels.
Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
Strong project management skills with a clear focus on results
Experience with Oracle Responsys or IBM Unica is a plus

PREFERRED QUALIFICATIONS
Ecom experience
Optical experience
Retail experience
Consulting background

Notes:

Hybrid-Max 2 days / week

VIVA USA is an equal opportunity employer and is committed to maintaining a professional working environment that is free from discrimination and unlawful harassment. The Management, contractors, and staff of VIVA USA shall respect others without regard to race, sex, religion, age, color, creed, national or ethnic origin, physical, mental or sensory disability, marital status, sexual orientation, or status as a Vietnam-era, recently separated veteran, Active war time or campaign badge veteran, Armed forces service medal veteran, or disabled veteran. Please contact us at for any complaints, comments and suggestions.

Contact Details :

Account co-ordinator: Sekhar Radhakrishnan, Phone No : , Email:

VIVA USA INC.
3601 Algonquin Road, Suite 425
Rolling Meadows, IL 60008
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