Marketing Data Analyst

Job Title: Media Measurement Data Analyst (AI-Enhanced Marketing Analytics)

Location: Hybrid – Dallas/Frisco, TX

Type: Contract (6+ months) with potential for conversion

About the Role:

• Out client is seeking a Media Measurement Data Analyst to turn data into powerful storytelling that drives brand strategy and informs C-suite decisions.
• This role sits at the intersection of data analysis, marketing insight, and AI-assisted intelligence — measuring the impact of media across social, TV, influencer, retail, and digital channels for some of America’s most iconic brands.
• You’ll join a fast-paced, high-visibility team that delivers insights bi-weekly to senior leadership.
• Working within the business organization (not IT), you’ll blend analytical precision with narrative clarity to define what success looks like across client’s media investments.

Key Responsibilities:

• Perform full-funnel media measurement across paid, owned, and earned channels (social, TV, influencer, retail media, etc.).
• Conduct data harmonization, taxonomy standardization, and KPI alignment across enterprise media programs.
• Write and optimize SQL queries to extract, transform, and aggregate large datasets from multiple media sources.
• Use advanced Excel and statistical techniques to analyze performance data, identify trends, and quantify ROI or incremental lift.
• Translate analytical results into strategic stories and executive-level recommendations for senior leadership.
• Collaborate with media managers, agency partners, and buyers to interpret results and drive media optimization.
• Contribute to the design and enhancement of Power BI dashboards for recurring and ad-hoc reporting.
• Explore opportunities to integrate AI-powered analysis and automation (e.g., LLM-assisted reporting, anomaly detection, or predictive modeling) into reporting workflows.

Candidate Profile

• Strong SQL expertise – able to query, join, and structure large datasets efficiently.
• Advanced Excel skills, including pivot tables, modeling, and data visualization.
• Statistical analysis experience – capable of identifying trends, variances, and causal insights.
• Exceptional data interpretation and storytelling ability – translating analytics into clear business narratives.
• Understanding of data infrastructure and data flow; familiarity with media data ecosystems a plus.
• Power BI experience is strongly preferred; may offset lighter soft skills.
• Comfort in fast-paced environments with high visibility and tight turnaround times.

Preferred Skills

• Familiarity with media measurement, MMM, attribution modeling, or marketing science.
• Exposure to AI-driven analytics tools or generative AI for insights summarization.
• Experience with agency collaboration or enterprise-level marketing analytics.

Why This Role

• Direct C-suite visibility — your reports and insights shape brand investment decisions every two weeks.
• Work on iconic brands 
• Hybrid flexibility (Dallas/Frisco HQ).
• Opportunity to bridge data science and business storytelling in an organization that values innovation and intelligent automation.

Interview Process

• Single interview focused on:
• Data literacy and critical thinking
• Problem-solving approach
• Ability to dimensionalize data and communicate insights
• Storytelling and past project examples