Senior Ad Technology Operations Manager

Position:  Senior Ad Technology Operations Manager

Location: San Diego, CA

Jb Description:

Requirement:

• 7+ years of experience in Digital Marketing Operations, Ad Technology, Marketing Technology, or a related role, with strong understanding of digital media platforms such as ad platforms, ad servers, lead management platforms, and supporting AdTech.
• Proven experience acting as an AdTech subject matter expert, including evaluating platform capabilities, integrations, gaps, and automation opportunities.
• Strong background in digital marketing operations, including ownership of media taxonomies, governance frameworks, and technical documentation that support scalable execution.
• Experience navigating procurement, renewals, and cross-functional approvals with Legal, IT, Security, and Finance, supported by strong project management and organizational skills.
• Excellent communication skills and comfort operating in fast-moving, highly cross-functional environments.

Job Description:

• Own and maintain a centralized, global inventory of the digital media and AdTech ecosystem, including platforms, tools, contracts, integrations, users, taxonomies, documentation, and renewal timelines.
• Serve as the AdTech subject matter expert for shared and cross-channel platforms, partnering with the Digital Media Channel team and agencies for deeper platform-specific expertise when needed.
• Regularly assess the AdTech ecosystem to identify gaps, redundancies, scalability risks, and automation opportunities, aligning recommendations to channel and business priorities.
• Own global media taxonomies and governance standards to ensure consistent naming conventions, documentation, tooling, enablement, reporting, and operational scalability across regions and channels.
• Lead the operational side of vendor evaluations and pilots by translating marketing use cases into business, technical, and operational requirements and coordinating onboarding and readiness.
• Identify and drive opportunities to automate workflows across the AdTech ecosystem, including integrations, data flows, access management, and operational processes.
• Build and maintain enablement assets such as SOPs, playbooks, inventories, and user guides to support visibility, adoption, and consistent usage across teams.
• Own procurement and renewal workflows end-to-end, serving as the primary coordinator between Digital Marketing and Legal, IT, Security, Finance, and Procurement to ensure timely approvals and uninterrupted platform access.
• Coordinate platform access, permissions, and global agency enablement in line with security, privacy, and compliance standards, escalating risks and questions to the appropriate owners.
• Provide regular visibility into stack health, utilization, renewals, operational risk, and automation impact, highlighting opportunities for simplification, cost efficiency, and stronger governance.
• Recommend structural, tooling, and process improvements that improve governance and accelerate time-to-market for new capabilities.