Lifecycle Marketing Manager/ On-site/ Toronto - Motion Recruitment Partners, LLC - Toronto, ONTARIO, CA | Dice.com

Motion Recruitment Partners, LLC

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Lifecycle Marketing Manager/ On-site/ Toronto

Toronto, ONTARIO, CA • Posted 60+ days ago • Updated 5 hours ago

Full Time

On-site

100k - 130k

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Motion Recruitment Partners, LLC

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Job Details

Skills

Customer Engagement
Strategic Thinking
Fluency
Campaign Management
Marketing Strategy
Channel Marketing
Customer Retention
Messaging
Customer Experience
Optimization
FOCUS
Onboarding
Analytics
Dashboard
Decision-making
Performance Tuning
Customer Support
Brand
Operational Excellence
DTC
Retail
Management
Database
Reporting
Customer Relationship Management (CRM)
Psychology
A/B Testing
Startups
Electronic Commerce
Collaboration
Communication
HTML
Customization
Content Creation
Copywriting
Artificial Intelligence
Marketing
VI
VMware Infrastructure

Summary

Position Summary
We are seeking an experienced Lifecycle Marketing Manager with a strong background in B2C or Direct-to-Consumer (DTC) environments. This role is critical in driving customer engagement and retention. This position requires strategic thinking, technical fluency, and creative execution to manage and optimize the full customer journey. This is an on-site (5-days) opportunity located in the heart of Downtown Toronto (steps away from Union Station).
Key Responsibilities Lifecycle Strategy & Campaign Management

Own the end-to-end lifecycle marketing strategy across all customer touchpoints, from onboarding to churn prevention and reactivation.
Develop and optimize multi-channel marketing campaigns (Email, SMS) to increase customer retention, lifetime value (CLV), and engagement.
Utilize behavioral, transactional, and demographic segmentation to deliver personalized and targeted messaging across lifecycle stages.

Customer Experience Optimization

Identify and reduce friction across the customer journey, with a focus on conversion, onboarding, and loyalty.
Design behavior-triggered experiences that nurture users through the funnel and deliver measurable business outcomes.

Analytics & Performance Measurement

Develop dashboards and reports to track key lifecycle metrics including churn, retention, and CLV.
Conduct A/B testing and funnel analysis to continuously improve campaign performance.
Use data insights to drive decision-making and performance optimization across lifecycle programs.

Cross-functional Collaboration

Work closely with Product, Data, Customer Success, and the broader Marketing team to align lifecycle strategies with product experience and customer support.
Coordinate creative and technical execution of campaigns, ensuring brand consistency and operational excellence.

Qualifications

4+ years of experience in DTC/B2C Lifecycle Marketing at scale (experience must include retention and engagement-focused roles).
Expertise in building flows, managing large user databases, and launching sophisticated email/SMS campaigns.
Proficiency in customer segmentation, funnel analysis, and lifecycle reporting.
Strong understanding of CRM strategies, customer psychology, and retention levers.
Experience with A/B testing, behavioral triggers, and automated journeys.
Prior experience in startup or scale-up environments, preferably in e-commerce, or subscription-based models.
Strong collaboration and communication skills with both creative and technical stakeholders.

Nice to Have

Working knowledge of HTML for email customization.
Experience with content creation, including copywriting or creative direction.
Exposure to AI marketing tools or agents.

#LI-VI1

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 10105282
Position Id: 793570
Posted 30+ days ago

Company Info

About Motion Recruitment Partners, LLC

Motion Recruitment delivers IT Talent Solutions for Contract, Direct Hire, Managed Solutions and Statement of Work to all of North America from our 21 delivery centers. Our high-touch, specialized, team-based recruitment model’s success is proven through our exemplary track record in filling the most challenging IT positions for startup and enterprise clients alike. Our hyper-specialized tech focus results in a truly consultative approach for both our clients and candidates, within our recruiting areas of expertise: Software, Mobile, Data, Infrastructure, Cybersecurity, Product + UX and Functional.

Motion also delivers IT Consulting Solutions through the Motion Consulting Group (MCG) that create true digital transformation for IT projects in Agile Development & Coaching, DevOps & DevSecOps Solutions, and Managed Services for IT Operations.

We’re also the proud creators of Tech in Motion and the Timmy Awards, our North American community platform, events series and award program that connects over 250,000 tech enthusiasts to meet, learn, and innovate.

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