< dir="auto">Role Overview
Lead the end-to-end digital marketing strategy for major product launches and ongoing brand campaigns in a consumer technology environment. Own the strategic framework, media mix, funnel design, KPI governance, and agency performance while translating data into clear, actionable recommendations for leadership.
< dir="auto">Key Responsibilities
- Design and execute multi-channel digital strategies for high-impact product launches and always-on brand activity
- Define channel mix, budget allocation, audience strategy, funnel architecture, and customer journey optimization
- Set, track, and govern KPIs tied to awareness, consideration, engagement, and efficiency
- Transform dashboard data into strategic insights and recommendations
- Brief, steer, and challenge media agencies (plan validation, targeting rationale, creative alignment)
- Integrate brand and performance marketing objectives
- Present performance reviews, insights, and strategic updates to senior leadership
- Drive digital maturity and best practices across the broader marketing organization
< dir="auto">Must-Have Experience
- Proven track record building multi-channel media strategies (Google/YouTube, Meta, TikTok, X/Twitter, LinkedIn, programmatic, etc.)
- Hands-on experience with budget allocation, media mix modeling, and funnel design in consumer tech or similar fast-paced industries
- Strong expertise interpreting dashboards, defining KPI frameworks, and governing performance metrics
- Direct involvement in consumer-tech product launches or equivalent high-stakes campaigns
- Experience managing and optimizing agency partnerships
< dir="auto">Core Skills
- Digital marketing strategy & planning
- KPI framework design & governance
- Funnel & customer journey architecture
- Media mix modeling & budget strategy
- Data-driven insight generation
- Agency management & strategic briefing
- Cross-functional stakeholder communication
- Presentation & influence at leadership level
< dir="auto">Education
Bachelor’s degree in Marketing, Business, Communications, Advertising, or equivalent professional experience.
This is the polished, recruiter- and candidate-friendly version — concise yet comprehensive, with clear hierarchy and no redundancy.
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