Title: Marketing & Communications AnalystLocation: Vienna, VA, Winchester & Pensacola
Duration: 6 months (potential to extend)
Compensation: $40.00
Work Requirements: , Holders or Authorized to Work in the U.S.
Role Overview:
Support the development and execution of targeting strategies and marketing campaigns in channels enabled by Pega Customer Decision Hub (CDH). Build, launch, and optimize Next Best Action campaigns across inbound and outbound channels through member profiling, experimentation, and performance analysis. Own the day to day campaign operations lifecycle—from requirements and approvals through QA/testing, deployment, and post launch monitoring and issue resolution. Partner with marketing product strategists, business stakeholders, compliance, and cross functional agile teams to achieve positive member experience and business outcomes.
Job Responsibilities
• Support the development and execution of Next Best Action strategies using Pega Customer Decision Hub (CDH).
• Translate marketing requirements into CDH interaction strategies, targeting criteria, and personalization logic.
• Assist with coordinating and optimizing member communications across inbound and outbound channels.
• Create and refine user stories and documentation to support next best action implementations.
• Run simulations and perform basic analysis of decisioning results to evaluate performance and business impact.
• Troubleshoot routine Pega CDH issues and collaborate with technical teams to resolve integration or data concerns.
• Manage multiple marketing tasks and deliverables to ensure timely execution of initiatives.
Qualifications
• Working knowledge of Pega CDH, Salesforce Marketing Cloud, or similar ESP/decisioning technology platforms.
• Experience collaborating with cross functional technical and business teams.
• Ability to quickly learn new concepts, tools, and technologies related to marketing decisioning and analytics.
• Familiarity with marketing campaign processes, data analysis, and lifecycle management.
• Experience with analytics tools or data platforms (e.g., SQL, Databricks, Tableau, Power BI).
• Strong analytical, problem solving, and communication skills.
• Bachelor's degree in Marketing, Business, or equivalent experience.
Our benefits package includes:
- Comprehensive medical benefits
- Competitive pay
- 401(k) retirement plan
- …and much more!
About INSPYR Solutions
Technology is our focus and quality is our commitment. As a national expert in delivering flexible technology and talent solutions, we strategically align industry and technical expertise with our clients’ business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions. By always striving for excellence and focusing on the human aspect of our business, we work seamlessly with our talent and clients to match the right solutions to the right opportunities. Learn more about us at inspyrsolutions.com.
INSPYR Solutions provides Equal Employment Opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, INSPYR Solutions complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
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