Software Resources has an immediate job opportunity for a Web Marketing Coordinator, Landing Pages with a major corporation in Burbank, CA.
(on-site Monday-Thursday, remote Friday)
Duration: 6+ month(s)
Pay Rate: $27 -$29/hr DOE
Key qualities to prioritize:
- Technical background: Experience collaborating with product and engineering teams
- Landing Page Operations: This role will primarily support day-to-day landing page operations, updating, building, and managing marketing landing pages and setting up web A/B tests. Ideally, the candidate has experience with landing pages or content management systems.
- Fast learner: Someone who can quickly adapt and learn our proprietary CMS and experimentation platforms
- Our team sits between marketing and product/engineering and frequently collaborates with stakeholders across both, as well as analytics. Strong technical skills and the ability to manage cross-functional collaboration are essential. We understand this is a coordinator-level role, so finding someone eager to dive in and learn quickly will be key.
Description:
Steaming's Marketing team is seeking a Web Marketing Coordinator, Landing Pages who will be an exceptional addition to our Growth team. As a Web Marketing Coordinator, you will be responsible for supporting operations of all landing pages across the website for our various subscriber acquisition initiatives. You will also be responsible for supporting improvements in our web/mobile web signup flows, and A/B testing improvements that drive incremental gains for the business. This role is highly collaborative and you will be working with stakeholders across many teams. If you are someone who is analytical and creative, loves the challenge of understanding and acquiring customers, and has collaborated across Marketing, Product, and Engineering teams before - then this is a great role for you.
Responsibilities:
Landing page operations: Build and optimize new/existing landing page experiences across web and mobile web to maximize subscriber acquisition and lifetime value. Utilize web technologies, including HTML, CSS, Javascript, and content management systems.
Work with marketing campaign managers and channel managers across Streaming to build and manage custom web acquisition funnels (landing pages and signup flows) for paid/organic search, display, brand, and email campaign initiatives
Use analytics and reporting tools to monitor, evaluate, and report on landing pages and signup flows.
Leverage this data to identify new areas of opportunity to build custom landing pages and test hypotheses; use insights to inform user narratives and programs that improve the consumer experience leading to subscriber growth. Build a deep understanding of our analytics systems, implementation, and how users behave on our web properties.
Help maintain our A/B experimentation roadmap for Hulu.com landing pages and sign up flow, build tests in our experimentation platform, and interpret results in collaboration with data analysts and Finance team.
Constantly seek out opportunities to optimize conversion rate for the Bundle.
Support senior managers in evaluating the company's business goals, marketing strategy, and digital marketing plans, to synthesize them into a roadmap for the landing page and signup flow user experiences.
Work with partners from Product, Technical Project Management and Engineering teams to prioritize the roadmap items for front-end development and back-end systems to support those goals.
Act as a product evangelist with a thorough understanding of customer needs and behaviors on website (non-subscribers), effectively connecting product features to business value and translating to compelling signup experiences.
Work with UX designers, copywriters and artists on wireframing, layout, copywriting, design and production of campaign materials - to enable an optimized online shopping & buying experience that is personalized to targeted audience types such as students, canceled users, or cart abandoners.
Basic Qualifications:
1+ years of experience in a product management, product marketing or digital marketing role.
Experience in building and optimizing winning landing pages experiences using best practices.
Basic knowledge of content management systems (CMS), HTML/CSS, web analytics platforms, SEO best practices and agile methodologies.
Experience in defining business requirements for product features.
Ability to build collaborative relationships with a diverse range of cross-functional partners and a demonstrated ability to influence at multiple levels of the organization.
Experience in working with art directors, graphic designers and copywriters for creative production.
Proficiency in AB/multivariate testing with an ability to effectively turn reporting and analysis into insights and strategies.
Strong analytical skills, comfortable with audience segmentation, thinking through the customer journey, and developing business requirements based on customer insights.
Ability to work in an ever changing fast paced environment with technical know-how and comfort working with acquisition marketing teams.
Strong executor and problem solver, who can be resourceful and creative. Start-up mentality with a strong level of independence and efficiency
Preferred Qualifications:
Experience in a subscription business.
Experience in project management.
Ability to work with HTML, CSS and other Web technologies
Required Education:
NA
About Software Resources
Software Resources, founded more than 3 decades ago, is a trusted staffing partner specializing in Technology (IT, Creative, & Marketing), Finance, & Accounting placements. We work with companies nationwide that need skilled professionals and connect them with candidates like you looking for the right opportunity.
We are always looking for professionals at all experience levels and in various specialties to meet our clients' hiring needs. As a member of our team, you will have access to benefits including medical, dental, and vision coverage, a 401(k) with company match, short-term disability, life insurance with AD&D.
If this position fits interests you, we encourage you to apply.
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