Junior Marketing Analyst

The Junior Marketing Analyst supports the marketing team by collecting, analyzing, and reporting on marketing data to help improve campaign performance and business decisions. This role focuses on data tracking, basic analysis, reporting, and learning marketing analytics tools and techniques.

Key Responsibilities

Data Collection & Reporting

• Collect and organize marketing data from multiple sources (digital campaigns, CRM, social media, web analytics)
• Prepare regular reports and dashboards on campaign performance
• Track key marketing metrics such as leads, conversions, traffic, and engagement

Campaign Analysis

• Assist in analyzing marketing campaign performance across channels (email, social, paid ads, website)
• Identify trends, patterns, and areas for improvement
• Support A/B testing and basic performance comparisons

Tools & Systems Support

• Maintain marketing databases and spreadsheets
• Assist with CRM data updates and accuracy checks
• Support marketing automation and analytics tools

Collaboration & Learning

• Work closely with marketing, sales, and digital teams
• Support ad-hoc analysis and presentations
• Stay up to date with marketing analytics best practices and tools

Required Qualifications

Education

• Bachelor’s degree in Marketing, Business, Statistics, Economics, Data Analytics, or a related field

Experience

• 0–2 years of experience in marketing, data analysis, or internships (Entry Level Candidates welcome)

Skills & Competencies

• Basic understanding of marketing metrics and digital marketing concepts
• Strong Excel skills (formulas, charts, basic pivot tables)
• Analytical mindset with attention to detail
• Good written and verbal communication skills
• Willingness to learn and adapt in a fast-paced environment

Preferred Qualifications

• Familiarity with Google Analytics, Google Ads, or social media analytics
• Basic knowledge of SQL, Power BI, Tableau, or similar tools
• Experience with CRM systems (Salesforce, HubSpot)
• Internship or academic project experience in marketing analytics