Field Marketing Specialist

Position: Field Marketing Specialist I

Location: 100% Remote

Job Description:

• Experience: 7+ years managing events, including 5+ years specifically in field marketing. 

• Program Breadth: Experience running a diverse mix of field programs, including large and small-scale in-person events (150-3000 attendees), hands-on training, webinars, email campaigns, contact acquisition strategy, and direct mail. 

• Demonstrate "Builder" Track Record: Proven experience building new event programs from scratch, including the documentation and enablement required to scale cross-functional teams. 

• Data-Driven Mindset: Must be metrics-driven, with the ability to tie all activity back to strategic outcomes. 

Technical Proficiency: Experience with BI tools, SFDC, Asana, and Swoogo is a significant plus

The impact you will have:

• Pipeline Impact: Own and execute foundational programs to drive AMER lead generation and pipeline efficiency. 

• Strategic Scaling: Develop and roll out repeatable "program kits" with the guidance and deliverables needed for high-impact regional execution. 

• Operational Excellence: Centralize and streamline PAN-AMER programs while optimizing workflows based on stakeholder feedback evolving requirements. 

• Cross-Functional Leadership: Facilitate efficient meetings and hold partners accountable for deliverables while providing strategic input. 

• Audience Expertise: Tailor program experiences and messaging for both practitioner and executive audiences to improve conversion. 

• End-to-End Ownership: Independently build enablement assets and manage complex deliverables from start to finish. 

• Multi-Level Messaging: Communicate effectively with peers, leadership, and cross-functional teams to ensure global and regional alignment.