Digital Marketing Product Manager
Country: United States of America
It Starts Here: Santander is a global leader and innovator in the financial services industry and is evolving from a high-impact brand into a technology-driven organization. Our people are at the heart of this journey and together, we are driving a customer-centric transformation that values bold thinking, innovation, and the courage to challenge what's possible. This is more than a strategic shift. It's a chance for driven professionals to grow, learn, and make a real difference.
If you are interested in exploring the possibilities
We Want to Talk to You! The Difference You Make: The Associate, Digital Marketing serves as a Product Manager and is key contributor to the Santander US auto business digital experience team, leading customer-centric product initiatives that enhance our web platforms and deliver measurable business outcomes. This role is responsible for driving the vision, strategy, and execution of enhancements for key digital properties, including SantanderConsumerUSA.com.
As a cross-functional leader, the Associate, Digital Marketing collaborates with marketing strategists, UX designers, developers, and analytics teams to define and deliver innovative, compliant, and accessible digital experiences. The role bridges business objectives and technical solutions, ensuring that every enhancement aligns with customer needs, regulatory requirements, and Santander's broader digital strategy.
Digital Product Strategy & Execution
- Support the overall delivery and ongoing maintenance of Santander's marketing web products, including SantanderConsumerUSA.com.
- Lead the intake, prioritization, and delivery of maintenance requests, bug fixes, and digital enhancements.
- Translate business and customer requirements into actionable product definitions for design, development, testing, and deployment across digital channels.
- Partner with teams such as UX, digital design, analytics/reporting, technology, compliance, operations, and release management to ensure timely and successful delivery.
- Contribute to the development of digital product roadmaps that balance customer experience goals with technical feasibility and business value.
- Gather customer and stakeholder feedback to validate enhancements and measure success against key performance metrics.
Agile Delivery & Team Collaboration
- Facilitate Agile ceremonies, including daily stand-ups, backlog refinement, sprint planning, and retrospectives, to ensure smooth delivery cycles and foster a collaborative team environment.
- Collaborate with cross-functional teams to assess solution feasibility, mitigate risks, and ensure alignment on timelines, priorities, and scope. Provide detailed, organized documentation and support for all user stories, acceptance criteria, and testing scenarios.
- Assist in end-user testing to ensure final deliverables meet stated business and technical requirements.
- Drive delivery through the Agile development process, providing clear communication and proactive foresight to anticipate blockers and risks, ensuring seamless coordination and timely delivery across teams.
- Partner with the Senior Product Manager and Director to escalate key issues and drive continuous improvement in product management processes.
Customer Experience & Continuous Improvement
- Champion customer-centric design thinking to ensure all digital touchpoints deliver value and accessibility.
- Monitor competitor and industry trends to identify new opportunities for innovation and differentiation.
- Support compliance and legal teams in maintaining adherence to enterprise standards, data governance, and regulatory policies.
What You Bring: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor's degree or equivalent work experience in Business, Marketing, Computer Science, or a related field. - Required.
- 5+ years of product management experience with a focus on websites and digital experiences.- Required.
- 3+ years of demonstrated success collaborating with IT, business stakeholders, and partner teams in distributed environments.- Required.
- 1-3 years of experience working in an Agile/SCRUM delivery model.- Required.
- Prior experience managing financial services, automotive, or regulated digital platforms. - Preferred.
- Strong understanding of product lifecycle management and Agile methodologies.
- Proficiency with Agile/SCRUM tools such as Adobe Workfront, JIRA, or similar project management platforms.
- Experience working within WordPress CMS or similar web content management systems.
- Familiarity with Google Tag Manager and marketing campaign platforms is a plus.
- Excellent analytical, organizational, and problem-solving skills.
- Strong written and verbal communication skills with the ability to present complex information clearly.
- Highly collaborative with the ability to work effectively across teams and organizational levels.
- Exceptionally organized, with meticulous attention to detail and a proactive mindset that anticipates challenges before they arise.
Certifications: - No Certifications listed for this job.
It Would Be Nice For You To Have: - Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.
- Experience in Microsoft Office products.
What Else You Need To Know: The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.
Base Pay Range: Minimum:
$76,875.00 USD
Maximum:
$127,500.00 USD
We Value Your Impact: Your contribution matters and it's recognized. You can expect a fair and competitive rewards package that reflects the impact you create and the value you deliver. We know rewards go beyond numbers. Offering more than just a paycheck our benefits are designed to support you, your family and your well-being, now and into the future. Santander Benefits - 2026 Santander OnGoing/NH eGuide (foleon.com)
Risk Culture: We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.
EEO Statement: At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.
Working Conditions: Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and/or furniture may be required.
Employer Rights: This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.
What To Do Next : If this sounds like a role you are interested in, then please apply.
We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at to discuss your needs.
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