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About the Role In the Director, CRM & Integrated Strategy role, you'll serve as the strategic lead across a portfolio of clients, translating high-level business objectives into measurable, lifecycle-focused programs.
What sets this role apart is the requirement to look beyond the inbox. You will guide clients on the critical role that owned channels (Email, SMS, Push) play within a full-funnel digital strategy. We are looking for a strategist who can effectively bridge the gap between paid media and CRM, moving away from siloed tactics toward a truly integrated ecosystem.
You must be a "player-coach" who possesses a deep, hands-on understanding of CRM mechanics. You aren't just high-level; you are able to architect detailed content calendars, map complex automated journeys, and write the creative briefs that empower our content teams to build high-performing campaigns.
Responsibilities: - Integrated Strategic Leadership: Lead the development of lifecycle marketing plans that connect paid media touchpoints to CRM flows, ensuring a seamless experience from acquisition to retention
- Full-Funnel Advisory: Consult with clients on how owned channels (Email, SMS, Push) should be leveraged at every stage of the funnel to maximize Customer Lifetime Value (CLV).
- Tactical Architecture: Create detailed, actionable deliverables including email content calendars, multi-channel journey maps, and rigorous test-and-learn plans.
- Creative Orchestration: Write comprehensive creative briefings for content teams, translating data insights into clear directions for design and copy.
- Performance Optimization: Regularly analyze CRM reporting to derive insights and recommend specific optimization strategies to improve engagement and conversion metrics.
- Client Growth & Thought Leadership: Serve as the strategic lead on CRM accounts, identifying opportunities to grow relationships by proactively sharing trends in cross-channel marketing.
About You The essentials: - 5-8 years of digital marketing experience, with a minimum of 3 years specifically focused on CRM, lifecycle, and loyalty strategy.
- A strong understanding of how CRM interacts with Paid Social, Search, and Programmatic media to create an integrated approach.
- You are comfortable in the data, capable of turning spreadsheets into a narrative for client growth.
- Experience in campaign planning, process optimization, and managing the "brief-to-execution" workflow with creative teams.
- Confidence in managing senior-level stakeholders and the ability to jump into new projects and take the lead in a fast-paced environment.
Not a must, but a plus: - Deep familiarity with enterprise-level ESPs/CDPs (e.g., Salesforce Marketing Cloud, Bloomreach, Iterable).
- Experience with Customer Data Platforms (CDPs) and syncing CRM audiences to Paid Social/Search platforms.
- A proven track record of working alongside Paid Media teams (Search, Social, Programmatic) to drive integrated results.
- Knowledge of the evolving landscape of data privacy (GDPR, CCPA, iOS14/15+ impacts) and how it affects both tracking and targeting.
- The ability to not just brief, but to "punch up" a subject line or SMS hook to improve click-through rates.
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company's then-current RTO policy, which is subject to change from time to time.
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What We Offer Benefits - Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company's then-current RTO policy, which is subject to change from time to time.
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate's sex or any other protected status.
Salary Range:
$120,000-$140,000 USD
About Monks Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI-managed by the industry's best and most diverse digital talent-to help the world's trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave : Global Marketing Services. It has remained a constant presence on Adweek's Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger's Programmatic Power Players list every year (2020-24). In addition to being named Adweek's first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek's Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents-and resonates with-the world around us.
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