Job Description ABOUT SINCH Sinch is pioneering the way the world communicates. More than 150,000 businesses - including Google, Uber, Paypal, Visa, Tinder, and many others - rely on Sinch's Customer Communications Cloud to power engaging customer experiences through mobile messaging, voice, and email.
Whether you need to verify users or craft omnichannel campaigns, Sinch makes it easy. Our AI-infused Super Network, APIs, and applications ensure you can connect with your customers reliably and securely, at every step of their journey.
At Sinch we "Dream Big", "Win Together", "Keep it simple", and "Make it Happen". These values are our foundation!
DESCRIPTION We're looking for an RCS Product Marketing Manager to lead the go-to-market strategy for our RCS business. In this role, you'll collaborate across teams to position Sinch's RCS products as the preferred choice for businesses. You'll craft compelling messaging, drive adoption, and support revenue growth by aligning product capabilities with market needs.
What You'll Own & Do Market Analysis & Strategy:
Conduct market research to identify trends, customer needs, and competitive landscape for RCS communication solutions.
Define target audience segments and tailor strategies to address their specific pain points and goals.
Go-to-Market Planning:
Develop and execute go-to-market strategies for Sinch's RCS products, ensuring timely and successful launches.
Collaborate with product management, sales, and marketing teams to align strategies and prioritize initiatives.
Enable the sales team to communicate value propositions and develop sales tools to support selling of our enterprise products
Partner with Sales, RevOps, and Customer Success to drive pipeline creation, product adoption, and expansion for RCS.
Messaging & Positioning:
Create clear, compelling value propositions and messaging for RCS products that resonate with key customer segments.
Develop sales enablement materials, including product one-pagers, presentations, case studies, and FAQs.
Own RCS positioning within Sinch's broader conversational messaging portfolio, including SMS, WhatsApp, and emerging channels
Support analyst briefings, industry events, and partner enablement related to RCS.
Collaborate with ecosystem partners (operators, OEMs, GSMA- aligned initiatives) to strengthen Sinch's RCS market leadership.
Content Development:
Produce high-quality content such as blogs, webinars, whitepapers, and videos to promote RCS solutions.
Partner with the demand generation team to design campaigns that drive awareness and adoption.
Customer Advocacy:
Collaborate with account teams to identify and showcase customer success stories.
Use customer insights to refine messaging and influence product roadmaps.
Performance Measurement:
Track and report on the performance of marketing initiatives, using data to inform future strategies.
Monitor and analyze product adoption metrics and customer feedback to drive continuous improvement.
REQUIREMENTS - Bachelor's degree in Marketing, Communications, Business, or related field; MBA is a plus.
- 5+ years of experience in product marketing, preferably in B2B SaaS, telecommunications, or RCS technology.
- Experience in the telecommunications industry with an understanding of cloud-based communications for the enterprise market
- Ability to interface confidently with senior leaders and executives, presenting clear recommendations, insights, and go-to-market strategies
- Strong understanding of RCS and/or messaging communication technologies and use cases (e.g. sms/mms, operator, whatsapp).
- Excellent written and verbal communication skills with a proven ability to simplify technical concepts.
- Demonstrated ability to manage multiple projects and prioritize effectively in a fast-paced environment.
- Proficiency in tools like Microsoft suite, Team, Salesforce, and content management systems.
OUR HIRING PROCESS We are committed to ensuring a recruitment process that is fair, objective, consistent, and inclusive. Our approach includes structured, competency-based interviews designed to evaluate your skills, experience, and qualifications relevant to the role. At times, we may include a data-driven assessment to enhance our hiring success and identify candidates likely to excel.
We believe in a two-way process and encourage you to ask questions throughout the journey. If this role isn't what you're looking for, please explore the other opportunities listed on our career page: No matter who you are, we hope you find an exciting path forward - hopefully with us!
Benefits - STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants.
- CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health.
- SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants.
- TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation.
- PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support.
- WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters.
- MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.
Salary: The annual starting salary for this position is between $92,000 - $110,000. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications. This role will be accepting applications until January 20, 2026 at a minimum. Please note that the application timeline may be flexible to accommodate a comprehensive candidate evaluation.
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