A globally leading consumer device company based in Culver City, CA is seeking a detail-oriented and strategic Planning and Insights Manager to join their global Demand Generation organization. This role is responsible for leading the development of global investment strategies, managing financial operations, and delivering reporting and insights that inform marketing decisions. The successful candidate will be a proactive, analytical thinker who can drive financial planning and reporting processes while ensuring alignment with overall business objectives.
Job Responsibilities:
Global Reporting & Insights: own weekly, monthly, and quarterly business reporting processes, providing leadership with clear, data-driven insights on marketing investments and outcomes
Investment Strategy: drive the global marketing investment strategy, responsible for budget allocation, goal setting, and ensuring strategic alignment with business priorities across worldwide performance marketing campaigns
Financial Operations: oversee financial operations including budget forecasting, process management, and updates, ensuring all performance marketing investments are accurately tracked and aligned with company goals
Process Improvement: identify opportunities to streamline reporting and forecasting processes, enhance data accuracy
Minimum Qualifications:
7+ years of experience in performance marketing, financial planning, marketing analytics, or equivalent roles
Expertise in marketing attribution, incrementality, ROI analysis, and budget optimization
Experience collaborating with cross-functional teams, including Finance, Marketing, and Analytics
Ability to analyze data, derive insights, and translate insights into strategic actions to guide senior management and business leader
Bachelor s degree
Preferred Qualifications:
Global, in-house e-commerce marketing experience, particularly with SEM, paid social
Experience with ROAS frameworks and incrementality measurement
Strong understanding of performance marketing metrics, forecasting, and budgeting methodologies
Advanced knowledge of dashboards and reporting tools data management/warehousing, and hands on experience building reporting dashboards
Background in global performance marketing or digital marketing organizations
Familiarity with Martech/adtech tools and marketing automation platforms
Proven track record of driving workflow & QA process improvements and leading financial operations
Proactive and ambitious approach, actively seeking opportunities to drive business growth and impact
MBA or Master s degree in Finance, Marketing, Data Science, or related field as well as SQL.
Type: Contract
Duration: 12 months with extension
Work Location: Culver City, CA (hybrid)
Pay range: $ 63.00 - $ 78.00 (DOE)
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