Digital Campaign Specialist

Position: Digital Campaign Specialist
Location: Malvern, PA 19355 (Mainly remote, with proximity to Malvern, PA required)
Duration: 3+ Months

Overview

The Digital Campaign Specialist will support and execute multi-channel digital marketing campaigns within an internal digital agency environment. This role focuses on high-quality, timely delivery across channels including search, digital & social advertising, email, and web content, ensuring an effective digital customer journey.

This is an individual contributor role, reporting to the Digital Campaign Management team lead, and working closely with marketing, communications, and digital channel teams.

Key Responsibilities

• Support customer journey design, channel mix, and campaign setup (landing pages, emails, search ads, media placement)

• Execute and coordinate campaign components, including content, creative, coding, and QA

• Launch and manage campaigns across channels; conduct A/B testing as needed

• Ensure end-to-end campaign quality, timelines, and best-in-class customer experience

• Coordinate with internal stakeholders and global teams

• Monitor campaign performance and recommend optimization opportunities

Required Qualifications

• Bachelor s degree in Marketing, Digital Communications, or related field

• 3 5 years of experience in digital marketing

• Strong experience executing multi-channel digital campaigns

• Familiarity with email marketing, search (paid & organic), digital ads, CMS, and web design

• Experience working with global stakeholders

• Strong communication, analytical, and organizational skills

Preferred Skills

• Experience with tools such as Eloqua, Percolate, or CMS platforms

• Ability to manage multiple projects under tight deadlines

• Self-starter with a passion for learning new digital technologies