Direct Digital Marketing Strategist

Description
Role Overview
The Marketing professional will plan, implement, and optimize data-driven demand programs that validate and scale new ventures. This role builds the funnel-from audience discovery and acquisition through activation, conversion, and retention-across email, paid, owned, and partnership channels. The focus is on lead generation, database growth, and repeatable growth playbooks that accelerate venture-market fit.
You'll also provide sustainment support for existing markets (Vegas, Frisco), collaborate on Chicago strategy, and play a key role in launching Frisco in early 2026.
Key Activities
- Design & oversee digital marketing programs for new ventures: concept development, data readiness, ICP definition, tactical deployment, performance reporting, and ongoing optimization.
- Work with management to build and grow venture-specific databases to fuel lead generation and nurture programs.
- Own dynamic content strategies tailored to venture lifecycle stages (awareness ? activation ? conversion ? retention ? win-back), maximizing qualified lead capture and pipeline velocity.
- Facilitate alignment across venture/product teams, sales, compliance, and legal to craft messaging frameworks that balance reach, personalization, and regulatory requirements.
- Collaborate with internal/external partners to implement email, paid social/search, ads, direct mail, push, in-app, SMS, and content programs that drive acquisition, cross-sell/upsell, retention, and win-back across venture audiences.
- Ensure a 1:1 experience through targeting, modeling, and personalization-including lead scoring, routing, and nurture streams-to increase engagement, conversion, and ROI.
- Work closely with content/creative partners to deliver relevant assets by segment (ICP pain points, stage-based messaging, offers) that improve CTR, CVR, and pipeline quality.
- Oversee creative development end-to-end: briefs, coordination, concept communication, stakeholder feedback, and Legal/Licensed Partner approvals.
- Partner with deployment teams to maintain deliverability and QA (render testing, inbox placement, tracking integrity, troubleshooting).
- Translate performance metrics into actionable recommendations, prioritizing experiments that impact MQL volume, conversion rates, CAC, pipeline contribution, and time-to-value.
- Maintain rigorous processes, scheduling, prioritization, and clear communications across venture initiatives and stakeholders.
- Implement and optimize multi-channel campaigns (mainly email, but future state push, in-app, SMS) to hit venture-specific acquisition and pipeline targets.
- Partner with Analytics to leverage dashboards, testing matrices, and reporting cadences that assess delivery, profitability, and daily/weekly/monthly performance at the venture level.
- Use data to inform lead gen strategy, nurture sequencing, and journey design tailored to new ventures, including activation gates and qualification criteria.
- Proactively monitor competitive signals and category trends to adjust acquisition and nurture strategies, maintaining a structured experiment backlog.
- Provide sustainment support for Vegas and Frisco, and collaborate on Chicago strategy with leadership.
- Assist in Frisco launch planning and execution (Jan/Feb), ensuring readiness across channels and data infrastructure.
Skills
marketing, digital media, b2b, crm, email marketing, data
EXPERIENCE:
- 5+ years marketing experience; Travel & Hospitality preferred but not required
- CRM strategy development across email, lead generation, mobile, and social.
- Direct Marketing experience with complex programs, applying automation, segmentation, and targeting.
- Success in email marketing from concept to completion (3+ years).
- Experience analyzing reports to measure success and formulate recommendations (3+ years).
- Understanding of email best practices, response optimization, and deliverability (3+ years).
- Strong blend of strategic and hands-on execution; thrives in early-stage environments.
- Superior communication, project management, and organizational skills with high attention to detail.
- Demonstrated initiative and drive to move projects forward in ambiguous contexts.
Job Type & Location
This is a Contract position based out of Orlando, FL.
Pay and Benefits
The pay range for this position is $40.00 - $40.00/hr.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)
Workplace Type
This is a hybrid position in Orlando,FL.
Application Deadline
This position is anticipated to close on Jan 29, 2026.
>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.