Must haves: Candidates should have solid hands on experience in both SEM and SEO The resumes should show they have a few years of experience in both, with details included to describe how they are optimizing on each side.
Role Summary / Purpose
We are seeking Search Analyst with both SEO and SEM experience to support a newly structure total search team. The team will be supporting one of our biggest campaigns with the highest investment along with others. The role will assist reporting and optimization for both SEO and SEM, while collaborating with senior search managers as well as cross functional teams.
Essential Duties and Responsibilities
Assist paid search campaign planning, strategy, forecast, building, execution, optimization and reporting
Manage pacing, develop weekly campaign performance insights and identify optimization opportunities
Responsible for keyword research/analysis, copy development, bid strategy and budget allocation
Identify test and learn opportunity to gain deeper insights to optimize campaigns for better performance
Collaborate with analytics on measurement, tagging and reporting and display/social team for cross channel collaboration
Work with senior Search Manager and analytics partners on monthly and quarterly organic search traffic reports (planning, collaborating, creating)
Perform day-to-day on-page content optimizations, including writing meta titles and descriptions for new landing pages
Support strategic SEO initiatives such as identifying keyword opportunities/gaps and SERP changes that impact CTR and manage keyword portfolio set up on SEO tools
Assist new content initiatives and provide SEO insights from performance data
Collaborate with SEO technical person on web implementation
Stay up to day with SEM/SEO industry trends/news, Google algorithm updates, new Google ad format, and competitor practices
Assist SEO/SEM Integration: Identify overlap opportunities, share keyword insights, and coordinate messaging
Provide ad-hoc SEO/SEO competitor insights as it relates to search and on-page content
Leverage internal automation and AI tool to identify trends and deepen insights to support program growth and efficiency
Required Skills
Bachelor s Degree or in lieu of degree, high school diploma/GED and 4+ Years Marketing Experience
3+ years of hands-on experience managing paid search campaigns from planning and execution to optimization and reporting
3+ years of hands-on experience managing SEO and content optimization; knowledge in HTML and elements that impacts SEO
Proficiency in using SEO tools such as SEMRush, seoClarity/BrightEdge/Conductor, or similar for keyword rank tracking, keyword research, content ideas, and competitor reviews
Proficiency in using paid platforms such as Google Ads, Bing Ads, Search Ads 360 (preferred third party tool)
Experience with web analytics such as Google Analytics, Adobe Analytics, Google Search Console is preferred
Ability to translate complex SEO/SEM data and recommendations into clear actionable insights for non-technical stakeholders; proficient in excel and PPT
Has a general understanding of the impact of AI on search
Desired Characteristics
Strong project management and communication skills; detail-oriented and organized
Proven team player, nimble and flexible, able to consistently meet deadlines in a fast-paced environment
Excel at fast-paced working environment that requires pivots of day to day priorities
Creative and resourceful; proven ability to problem solve and look for new ideas
Self-motivated and consistent in quality of work delivered
Agency experience in financial category is a plus
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