Salesforce Tech Lead- Marketing Cloud

Job Title: Marketing Cloud Tech Lead - Salesforce

Location: New York / East Coast based profiles are preferred. Remote is okay for right resource.

Duration: 6 Months (Potential to extend based on Business needs)

Job Description: A Salesforce Marketing Cloud (SFMC) Tech Lead designs, builds, and oversees complex marketing tech solutions, blending strategic architecture with hands-on development, focusing on personalization, data integration (Data Cloud/CRM), journeys, automations (AMPscript, SSJS), and leading teams to deliver scalable campaigns across email/SMS/digital channels, ensuring best practices and technical excellence.

Responsibilities:

• Key Responsibilities

Technical Leadership:
Lead solution design, architecture, development, and delivery of SFMC projects, ensuring scalability and adherence to standards.

Solution Architecture:
Translate business needs into technical designs for personalized customer engagement, data modeling, and data flow (CRM, Data Cloud).

Development & Customization:
Hands-on coding (AMPscript, SSJS, HTML/CSS), building complex journeys, automations, Cloud Pages, and API integrations.

Data Management:
Design data architecture, manage segmentation, ensure data quality, and sync data between SFMC, CRM, and external systems.

Team Leadership & Mentoring:
Guide junior developers, conduct code reviews, manage onshore/offshore teams, and foster best practices.

Stakeholder Collaboration:
Partner with Marketing, Sales, IT, and clients; run workshops; present solutions; and manage technical trade-offs.

Quality Assurance:
Oversee testing, CI/CD pipelines, and ensure product quality throughout the development lifecycle.

Qualifications:

• Proven experience in Salesforce Marketing Cloud implementation and development.
• Strong background in data architecture and complex integrations.
• Experience leading technical teams and projects.
• Excellent communication and client-facing skills.

Skills:
SFMC Expertise:
Deep knowledge of Journey Builder, Automation Studio, Email/Mobile Studio, Contact Builder, Content Builder.

Coding/Scripting:
AMPscript, SSJS, SQL, HTML, CSS, JavaScript.

Integration:
Experience with APIs, Marketing Cloud Connect, MuleSoft (often), and third-party system integrations.

Data & Architecture:
Data modeling, segmentation, identity resolution, Data Cloud (preferred).

Methodologies:
Agile, SDLC.

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