Vanguard's Financial Advisor Services Engagement Strategy team is seeking a strategic, creative, and tech-savvy Senior Content Strategist to drive personalized digital experiences through compelling copy and AI-powered workflows. This role sits at the intersection of content creation, content strategy, and AI agent development, working closely with Engagement Strategy to build scalable, personalized digital experiences for advisors.
Key Responsibilities: Personalized content creation - Develop and optimize content for emails, landing pages, and digital assets.
- Ensure voice and tone are consistent across all content formats.
- Create modular content blocks for dynamic personalization.
Content Strategy - Develop content frameworks that support personalization at scale.
- Map content to customer journeys, lifecycle stages, and audience segments.
- Collaborate on content governance, taxonomy, and tagging strategies.
AI Agent Development & Enablement - Partner with developers to build and test AI agents in Writer that support content creation, personalization, and deployment.
- Design and refine prompts for generative AI tools to ensure high-quality output.
- QA agent-generated content for tone, accuracy, and contextual relevance.
- Provide training data and feedback loops to improve agent performance.
Cross-Functional Collaboration - Work with engagement strategists and digital marketing managers to align content with journey logic and automation triggers.
- Collaborate with UX, data, and engineering teams to integrate content into digital experiences.
- Support experimentation and A/B testing to optimize content performance.
Experience needed: - Expert content creator. Understands how to connect broader positioning to targeted content within digital channels.
- Proven ability to connect performance data to optimizations of content to reach business outcomes.
- Demonstrated ability in being able to personalize content based on data and research inputs.
- Familiarity with personalization tools like Adobe Target, Marketo, or similar tools.
- Able to navigate GenAI tools and a deep understanding of prompting techniques to get to quality outputs.
Qualifications: - 5-7 years related work experience. Three years in information architecture, user experience, content strategy, content design, or similar preferred.
- Undergraduate degree or equivalent combination of training and experience.
- Financial services industry experience is a plus.
- Experience working in a B2B environment preferred but not a requirement.
Vanguard's hybrid work model is designed to balance flexibility with collaboration. This role requires in-office presence on Tuesdays through Thursdays to foster connection, learning, and teamwork, while Mondays and Fridays offer the option to work remotely.
Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position.
About Vanguard At Vanguard, we don't just have a mission-we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
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