Salesforce Commerce cloud with SFRA

Software Engineer (focus on Web development  ) – SFCC / SFRA-( Search engine optimization with AI -very critical skil

• Full stack SFRA, slightly frontend leaning

• Technical SEO & performance optimization experience

• Search engine optimization with AI -very critical skil

• Knowledge of a more modern tech stack

• Good self-ownership & client communicator

Key Responsibilities:

• 5+ years software engineering experience, 3+ years SFCC (SFRA) development.

• Strong understanding of SFRA architecture, ISML, Controllers, MVC development, and Business Manager features.

• Own end-to-end development of storefront features, integrations, and UI/UX improvements.

• Collaborate with product, UX, backend services, and API teams to deliver scalable SFRA enhancements.

• Own initiatives around performance optimization, technical SEO fundamentals, and modern development tooling.

• SFCC / SFRA certification is a plus.

Project Context:

Salesforce B2C eCommerce implementations supporting SFRA storefronts, OMS integrations, performance optimization, modern AI solutions, and SEO-sensitive consumer experiences.

Responsibilities:

• Develop and maintain SFRA storefront features (PLP, PDP, Cart, Checkout, Account).

• Build reusable ISML templates, UI components, client-side JS, and CSS.

• Implement and extend SFRA controllers, middleware, hooks, and custom cartridges.

• Analyze functional requirements and translate them into scalable technical solutions.

• Support global releases, multi-site rollout, and localization/internationalization.

• Optimize site performance, caching, Core Web Vitals, and internal Data Models.

• Integrate with third-party services (SEO, AI, analytics, recommendations, payments).

• Ensure SEO best practices through semantic markup, metadata, structured data, and performance considerations.

• Ensure code quality through peer reviews, unit testing, and linting standards.

• Collaborate with QA for test planning, debugging, and Log Center issue resolution.

Qualifications:

• 5+ years software engineering experience, 3+ years SFRA/SFCC development.

• Strong experience with JavaScript, Node-based tooling, ISML, SCSS, JSON, REST.

• Deep knowledge of SFRA controllers, hooks, cartridge structure, and job framework.

• Experience delivering responsive, accessible, and scalable eCommerce UI.

• Working knowledge of backend payment gateways, OMS flows, and third-party services.

• Experience leveraging AI / LLM-based tools for development productivity, content workflows, or automation.

Common Skills & Tools:

• Languages & Frameworks: JavaScript (ES6+), ISML, SCSS, jQuery, Node.js build tools, React (preferred)

• SFCC Skills: SFRA controllers, ISML, OCAPI, cartridge architecture, Model View Controller, Business Manager configuration

• Platforms: SFCC Business Manager, SFCC B2C Commerce (SFRA storefront)

• Domains: eCommerce storefront flows (PDP/PLP/Cart/Checkout), promotions, jobs, site preferences, multi-locale and multi-site management.

• Tools: Postman, Git, BitBucket, Jira, Log Center, modern AI-assisted developer tooling

• Certifications: SFCC B2C Developer certificate (preferred).