Own and maintain a centralized, global inventory of the digital media and AdTech ecosystem, including platforms, tools, contracts, integrations, users, taxonomies, documentation, and renewal timelines.

Serve as the AdTech subject matter expert for shared and cross-channel platforms, partnering with the Digital Media Channel team and agencies for deeper platform-specific expertise when needed.

Regularly assess the AdTech ecosystem to identify gaps, redundancies, scalability risks, and automation opportunities, aligning recommendations to channel and business priorities.

Own global media taxonomies and governance standards to ensure consistent naming conventions, documentation, tooling, enablement, reporting, and operational scalability across regions and channels.

Lead the operational side of vendor evaluations and pilots by translating marketing use cases into business, technical, and operational requirements and coordinating onboarding and readiness.

Identify and drive opportunities to automate workflows across the AdTech ecosystem, including integrations, data flows, access management, and operational processes.

Build and maintain enablement assets such as SOPs, playbooks, inventories, and user guides to support visibility, adoption, and consistent usage across teams.