Software Resources has an immediate job opportunity for a Audience Advancement Analyst with a major corporation in New York City.
Duration: 7 month(s)
Pay Rate: $42 - $46/hr DOE
Description:
The Analyst, Audience Advancement will use your knowledge of media math and analytical skills to tell success stories of performance through the use of its cross-platform properties, advanced ad solutions, targeting and more. Looking for a curious thinker who strives to identify opportunities for Sales-wide use of campaign measurement learnings or findings. Working collaboratively across functions, you will produce planning optimization analyses and consult clients on how to enhance their media strategies.
- Develop a comprehensive understanding of a current or potential client's media strategy/campaign goals, drive the process from consultation to presentation of a media plan optimization analysis.
- Work collaboratively with internal stakeholders to create marketing collateral, providing the necessary research to support and sell through cross-platform advertising opportunities.
- Help to package media optimization case studies and measurement benchmarks for prospecting efforts.
- Ideate and iterate on the workflow, process and go-to-market materials showcasing the power of our measurement capabilities.
Basic Qualifications:
2+ years of media experience
Experience at a fast-paced web publisher, media agency or TV Network preferred
Familiar with media measurement tools with a specific focus on reach & frequency and planning optimization: Nielsen Media Impact Planning, Nielsen ONE, VideoAmp, EDO, Samba TRF. Knowledge of iSpot, TVision, and Comscore CCR offerings is a plus.
Highly Proficient in Microsoft Excel and PowerPoint
Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.)
Knowledge of the media landscape and preferably the digital media landscape
Experience successfully communicating at all levels both verbally and in writing
Demonstrated ability to establish and maintain relationships with internal stakeholders
Proven team player with the ability to take on different assignments/projects in a timely manner
Strong mathematical skills and an interest in finding stories in the data through in-depth analyses
Excellent communication and writing skills, and attention to detail
Ability to work independently and problem solve as well as effectively collaborate with various teams
Preferred Qualifications:
Experience working in ad sales, media research (supply-side vendor)
Required Education:
Bachelor's degree in a related field e.g. Marketing
About Software Resources
Software Resources, founded more than 3 decades ago, is a trusted staffing partner specializing in Technology (IT, Creative, & Marketing), Finance, & Accounting placements. We work with companies nationwide that need skilled professionals and connect them with candidates like you looking for the right opportunity.
We are always looking for professionals at all experience levels and in various specialties to meet our clients' hiring needs. As a member of our team, you will have access to benefits including medical, dental, and vision coverage, a 401(k) with company match, short-term disability, life insurance with AD&D.
If this position fits interests you, we encourage you to apply.
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